Europcar is now the official car hire partner for Visit Somerset, the county’s official tourism website.

With half-term just around the corner, Europcar is helping families explore the West Country and enjoy Somerset’s hidden delights for less.

John Turner, vice chairman of Visit Somerset, said: “We are delighted to be teaming up with such a super brand as Europcar. During these periods of austerity it is vital to be building relationships that will support the long term redevelopment of the local economy.

“This partnership with Europcar means travellers heading to Somerset can book quality car hire for their holidays and weekend breaks.

“Europcar’s simple and inclusive service, combined with an extensive range of vehicles, means there’s something to suit every journey.

“So whether it’s an action-packed family holiday to Wookey Hole or a romantic weekend away at a country, spa hotel, Europcar is helping more people see what our county has to offer.”

Motorists renting with Europcar and visiting Somerset will soon be able to receive a large number of discounted offers, helping travellers explore for less. 

These include a retail discount brochure from Clarks Village and other discounts from local attractions such as Wookey Hole, West Somerset Railway, Haynes International Motor Museum and the Fleet Air Arm Museum.

Ken McCall, managing director, Europcar UK Group added: “Our partnership with Visit Somerset creates a great way to encourage people to explore the county and all its wonderful attractions.

“And it reinforces our goal of helping families make the most of their budget.”

Europcar is considered Europe’s Leading Car Hire by the World Travel Awards.