Accor and Azerbaijan Hotel Association sign cooperation agreement
Accor, a world leading hospitality group, announces the signing of a cooperation agreement with Azerbaijan Hotel Association.
“We are glad to cooperate with the Association and are ready to share the international expertise of Accor Group to contribute in shaping new standards of hospitality in the country. Azerbaijan has boundless tourism potential and is able to compete with the most popular global destinations, and we hope that the opening of more hotels under well-known international brands will increase its popularity. We are setting up development plans considering the sea and mountain resorts of Azerbaijan as well as new projects in Baku. I am confident that in partnership with the Association we will be able to create the necessary conditions for the implementation of new projects and achieve positive changes in the hospitality industry,” notes Alexis Delaroff, COO of Accor New East Europe.
The agreement involves collaboration by both parties to work together to grow the reputation of Azerbaijan as a growing tourism, business and investment market.
Accor is a top three global leader in resort hotels. It is a world leading hospitality group consisting of 5,300 properties throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury (such as Raffles, Fairmont), premium (Pullman, Swissôtel, Mövenpick, MGallery), midscale (Novotel, Mercure) and economy hotel brands (ibis family).
The current Accor portfolio in Azerbaijan includes two hotels: luxurious Fairmont Baku located in the city’s iconic Flame Towers and affordable ibis Baku City, which became one of Accor’s first ibis hotels to feature the new global design concept, Agora, when it opened in July 2021.
In the near future, Accor plans to introduce other hotel brands in Azerbaijan, as it is one of the key markets for the Group’s development in the region.