Abercrombie & Kent selects Accord to handle UK marketing campaign

Abercrombie & Kent, the iconic travel brand, have appointed Accord Group to deliver their media planning and buying campaign.

Abercrombie & Kent specialise in luxury travel and tailor-made holidays.

Founded in 1962, they are a truly international company that provides holidays all over the world to a global customer base, working alongside local people with the support of a global network of offices.

The initial campaign will run from September to January, with inserts and media in a selection of high-end travel magazines, and plans for the rest of 2016 already in place.

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A programmatic campaign will also be visible across social media alongside display advertising.

To achieve maximum impact, digital out of home advertising will also be utilised in premium locations across the UK.

Charlie Bateson, A&K director of product and commercial commented: “By joining forces with Accord, we are combining our first-hand experience of luxury travel destinations with their industry expertise of our consumer target market.

“Our reputation, contacts and partners allow us to give our customers a unique travel experience, and we believe this will shine through with Accord’s dynamic approach.”