Ever been told you are moving too fast through Europe? These travel pros are taking it to the extreme. On July 20th at 12:01 AM, two teams of seasoned travel industry leaders will set off from Eijsden, a Dutch town bordering Belgium, in an audacious attempt to attempt to break the Guinness World Record the most countries via overland - in a continuous Easterly directly by a car convoy. Travelling by car, with passports and pure navigational grit, they aim to go on a mind-bending 17-country road starting in the Netherlands, through Belgium, Luxembourg, France, Germany, Switzerland, Liechtenstein, Austria, Italy, Slovenia, Croatia, Bosnia-Herzegovina, Hungary, Serbia, Slovakia and ending somewhere between Poland and the Czech Republic — if their caffeine and customs timing hold out.

With a massive celebration full of culture, technology and emotion, the Ecuadorian capital has officially presented its new City Brand. This visual and symbolic logo seeks to position Quito as an internationally competitive tourist, cultural and economic destination by strengthening its historical identity and contemporary appeal. Under the unofficial slogan of “the most beautiful city in the world”, Quito presented its new identity in a festive night that combined tradition and avant-garde: light shows, drones, live theatre, holograms and immersive mapping marked the celebration, which brought together thousands of Quito locals and visitors alike.

Anantara Siam Bangkok, the original Grand Dame of Thai luxury hospitality, is set to embark on a transformative new chapter as the hotel undertakes on a comprehensive USD $50 million enhancement journey. More than a renovation of bricks and mortar, this evolution places cultural storytelling, sensory rituals, and guest immersion at the very heart of the experience. Designed to reframe what luxury means for today’s traveller, the reimagined Anantara Siam will deepen its identity as a living cultural landmark—one where every stay becomes a journey through Thailand’s rich traditions and timeless elegance.

Etihad Airways is set to enhance its Kolkata service with the introduction of the next-generation Airbus A321LR, reinforcing its commitment to the Indian market. Starting 26 September 2025, all Etihad flights between Zayed International Airport, Abu Dhabi (AUH) and Netaji Subhas Chandra Bose International Airport, Kolkata (CCU) will be operated by the state-of-the-art A321LR, offering guests an upgraded travel experience across all cabin classes. The aircraft is equipped with luxury First Suites, fully lie-flat Business seats, and a cutting-edge Economy class featuring ultra-modern 4K touchscreens and high-speed Wi-Fi, ensuring seamless connectivity throughout the journey.

Malaysia Aviation Group (MAG), the parent company of national carrier Malaysia Airlines, has exercised its purchase rights for 20 additional A330neo aircraft through a direct order with Airbus – reaffirming its commitment to a long-term strategy for fleet renewal and network development. With this latest acquisition, Malaysia Airlines is set to become one of the largest A330neo operators in the Asia-Pacific region – strengthening its position as a leading premium airline in one of the world’s fastest-growing travel markets.

Travel is more than simply reaching a destination – it’s about the meaningful moments of connection shared along the way. This summer, Marriott Bonvoy unveils a themed family program across Greater China, centered on the launch of its original family-oriented IP, the “Marriott Bonvoy Squad.” The program offers a diverse range of immersive stay experiences, including specially themed rooms and exclusive “Squad Fun Bag” merchandise, crafting a whimsical and enriching journey for young Marriott Bonvoy explorers and their families. The program will be gradually introduced at more than 200 hotels under 14 Marriott Bonvoy brands across the region.