Itb Berlin News
Travel agencies versus the internet: China and Russia are catching up with online travel bookings
In China and Russia more and more people are making use of the internet to book their trips instead of going to travel agencies. According to a special evaluation of IPK International’s World Travel Monitor, which was commissioned by ITB Berlin, from 2008 to 2012 the market share of internet bookings in China more than doubled, rising from 19 to 39 per cent. In Russia too, the internet has rapidly become an important medium for booking trips abroad. Over the last five years its market share has nearly quadrupled, rising from nine to 42 per cent.
ITB Berlin: Germans are travelling more often
Almost 50 per cent of Germans have already made up their minds to take an extra break in addition to their main annual holiday. According to the findings of a representative survey carried out by ADAC Reisemonitor and presented at ITB Berlin, around 45.1 per cent of the respondents said that in 2013 they were planning to go on an extra break taking five days or longer.
ITB Berlin: Holidays make one healthy and happy
Holidays benefit people’s health and let them recover from the stress of their day-to-day lives. A recent study has now confirmed what many travellers regularly experience. Dr. Jessica de Bloom, a work and organisational psychologist at the University of Tampere in Finland, has examined how holidays benefit people’s health and wellbeing and come to some fascinating conclusions from which the tourism industry can profit.
ITB Berlin: High demand for Muslim travel
By the year 2020 annual growth in Muslim travel will have reached 4.8 per cent, significantly higher than the global figure of only 3.8 per cent. By this time a total of 14 per cent of all international trips will be undertaken by Muslims, according to the results of a survey presented at the ITB Berlin Convention which was carried out by Reem El Shafaki, a senior associate of DinarStandard.
More knowledge through ITB Academy webinars
A two-part ITB Academy webinar taking place on 15 May and 4 June, at 10 a.m. respectively, will provide tourism companies, hotel experts and national tourism agencies in Asia with ground-breaking information on how to attract visitors from important source markets in Germany, Austria and Switzerland.
ITB Berlin set to launch new advertising campaign to bolster position
ITB Berlin will be strengthening its image as the world’s leading travel trade show with the launch of a new advertising campaign. The creative team of Daniel Freier and Robert Körtge of the Berlin-based branding agency kleiner und bold has been responsible for developing this strategy and new undertaking.
Gay and lesbian travellers a driving force in the international tourism industry
US Gay and lesbian hotel guests spend an average 57 per cent more on their travels than their heterosexual counterparts. That is the result of the latest survey by Community Marketing Inc., a partner of ITB Berlin. Rika Jean-Francois, ITB Berlin’s CSR officer and member of the board of the International Gay & Travel Association (IGLTA) presented the findings at the ITB Berlin Convention and at the recently held strategy conference of Wien Tourismus in Vienna.
Abu Dhabi claims top awards at ITB Berlin 2013
Abu Dhabi marked its record-breaking appearance at the ITB Berlin travel trade fair by scooping double honours in the Cologne Business School show awards. The authority, which mounted a pavilion shared by 63 stakeholders, took the award for ‘Best Exhibit & Attractions’ recognising the cultural attractions of a calligraphy, henna design and perfumery which proved popular with visitors.
Success for Cape Town at ITB Berlin 2013
Cape Town Tourism, Wesgro, and the City of Cape Town have returned from travel trade expo and conference, ITB Berlin, after successful meetings with airlines, the travel trade, media, travel bloggers, and platforms like Facebook and Tripadvisor.
Dubai Tourism wins Travel and Tourism Excellence prizes at Berlin’s ITB-2013
Dubai’s Department of Tourism and Commerce Marketing (DTCM) has successfully concluded its involvement at the International Tourism Bourse (ITB), held this year from 6th to 10th March. DTCM came away with three dedicated awards, the visits of several VIPs and specialists from around the globe, as well as exceptional publicity from international media covering the event.
Dato’ Mirza Mohammad Taiyab, Director General, Tourism Malaysia
Dato’ Mirza Mohammad Taiyab, Director General, Tourism Malaysia, speaks to Breaking Travel News at ITB Berlin 2013.
Michelle de Klerk, Marketing Director, Mantis Collection
Michelle de Klerk, Marketing Director, Mantis Collection, speaks to Breaking Travel News at ITB Berlin 2013.