Climate change is creating eco-awareness but not dampening people’s desire to travel, despite their awareness of its contribution to CO2 emissions. Policymakers are called upon to support research and investment into green transport, says ITB Berlin.
Messe Berlin is planning a number of important changes next year to mark the first in-person edition of ITB Berlin since the pandemic began. Instead of running from a Wednesday to a Sunday, ITB Berlin 2023 will take place on three successive days, from Tuesday 7 to Thursday, 9 March.
The global tourism market is expected to reach $637 billion this summer, an increase of 50 per cent, according to forecasts by ITB Berlin and Statista. The study says long-term changes in travel behaviour due to Covid will not affect decision-making and destination choices, whilst the war in Ukraine is unlikely to severely impact the travel industry.
The start of the TRVLX by ITB event series has been confirmed with Georgia, the host country of ITB Berlin 2023, the first to welcome visitors to a new series of in-market events planned for the coming months.
Organisers Messe Berlin have said the in-person part of ITB Berlin will not take place early next year as the Omicron variant of Covid-19 drives up case numbers across Europe.
The news follows the successful hosting of a digital event this year, under the title of ITB Berlin Now, which welcomed 65,700 users over the past week.