Saudi stand awarded ‘best exhibitor’ for Best of the Best out of 5,500 exhibitors from 161 countries and ‘best exhibitor’ for Near/Middle East during first ITB Berlin participation, featuring 45+ trade partners, 200+ bookable products, interactive Saudi Talks, date tastings and the renowned Saudi Café.

Responsible tourism must place a greater emphasis on the social components and move away from a purely economic orientation. This was one of the lessons from the latest crises, according to Professor Dr. Harald Pechlaner, professor of tourism at the Catholic University Eichstätt and head of the Centre for Entrepreneurship, in his lecture at the ITB Convention on Thursday at the trade fair.

Talking about climate protection is one thing, but actually realising one’s goals is even more important. On Thursday at the ITB Berlin Convention, together with tourism industry practitioners and experts, Xenia zu Hohenlohe and Graeme Jackson discussed how destinations and transport companies could contribute and what best practices already exist.

In recent days Natalia Turcanu, head of the tourism authority of the Republic of Moldova, has offered an impressive example of successful female leadership in times of crisis. She abruptly converted her local authority, exclusively staffed by women, into a centre welcoming refugees from Ukraine, which surrounds the small southern European country on its northern, southern and eastern flanks.