Itb Berlin News

Oman is to be the Official Host Country of ITB Berlin 2024
The Sultanate in the southeast of the Arabian Peninsula and the World’s Leading Travel Trade Show announce their official partnership

Saudi Celebrates Unprecedented Success at ITB Berlin 2023 with Award-Winning Stand
Saudi stand awarded ‘best exhibitor’ for Best of the Best out of 5,500 exhibitors from 161 countries and ‘best exhibitor’ for Near/Middle East during first ITB Berlin participation, featuring 45+ trade partners, 200+ bookable products, interactive Saudi Talks, date tastings and the renowned Saudi Café.

Saudi Celebrates Unprecedented Success at ITB Berlin 2023 with Award-Winning Stand and Landmark Agre
Saudi stand awarded ‘best exhibitor’ for Best of the Best out of 5,500 exhibitors from 161 countries and ‘best exhibitor’ for Near/Middle East during first ITB Berlin participation, featuring 45+ trade partners, 200+ bookable products, interactive Saudi Talks, date tastings and the renowned Saudi Café. - The breadth and depth of Saudi’s product offering spanning sun and sea, culture and heritage and Nusuk brought to life through interactive experiences. - Stand inaugurated by Saudi Tourism Minister His Excellency Ahmed Al Khateeb and visited by influential tourism leaders including heads of state, ministers and CEOs.

MORE FEELING AT THE DESTINATION
Responsible tourism must place a greater emphasis on the social components and move away from a purely economic orientation. This was one of the lessons from the latest crises, according to Professor Dr. Harald Pechlaner, professor of tourism at the Catholic University Eichstätt and head of the Centre for Entrepreneurship, in his lecture at the ITB Convention on Thursday at the trade fair.

NEW APPROACHES TO THE MARKETING OF ACCOMMODATION
Search engines, booking platforms or directly on the hotel web site, there are multiple ways of using the internet to book accommodation. Many hotels would like it to be easier to use these channels.

RAINFOREST CONSERVATION, GREEN TEAMS AND NIGHT TRAINS
Talking about climate protection is one thing, but actually realising one’s goals is even more important. On Thursday at the ITB Berlin Convention, together with tourism industry practitioners and experts, Xenia zu Hohenlohe and Graeme Jackson discussed how destinations and transport companies could contribute and what best practices already exist.

NOW THE EMPLOYERS HAVE TO APPLY
The power structure on the labour market in the hotel and travel sector has changed fundamentally since the pandemic. With the first signs of market recovery in February 2021 there has been a sharp rise in the number of job vacancies, while jobseekers’ numbers remain at a low level.

TOURISM AUTHORITY BECOMES A REFUGEE AID CENTRE
In recent days Natalia Turcanu, head of the tourism authority of the Republic of Moldova, has offered an impressive example of successful female leadership in times of crisis. She abruptly converted her local authority, exclusively staffed by women, into a centre welcoming refugees from Ukraine, which surrounds the small southern European country on its northern, southern and eastern flanks.



