Digitrips has launched an intuitive, ChatGPT-powered virtual assistant service, offering travel tips and destination advice to travellers in 11 languages. Powered by its subsidiary mTrip, the feature is being tested in Digitrips’ MisterFly App and will soon become available for B2B customers through the app’s white-label version. The announcement comes as mTrip celebrates a 70% rise in PNRs management and 140 B2B clients globally.

Mabrian announces strategic growth plan as part of evolution to become the number one travel intelligence tool globally. In addition to the Middle East and North America push the company will also expand further into providing services to hotels, airlines and other private sector businesses.

Emirates is taking the first steps in an innovative initiative of meal preordering, whereby customers will be able to preselect their hot main meal between 14 days and 24 hours in advance of their flight, ensuring they get their preferred meal choice every time, as well as helping to reduce food wastage.

The Global Travel and Tourism Partnership, together with global technology partners, Equator Global and Travel Uni, has dramatically grown its global reach and ability to deliver learning and education over the past 4 years.