Today the industry’s leading Travel Software-as-a-Service (SaaS) company Travelsoft is pleased to announce that Lufthansa Group’s full NDC content is now available on the group’s transport aggregation solution Travelsoft Transport Hub. Through this partnership, Lufthansa Group’s complete content will be accessible to hundreds of tour operators and travel agencies using the Travelsoft Group's platforms – which currently transact bookings travel bookings worth around €40 billion per year –internationally across all of the Group’s brands in particular Orchestra in France and Traffics in Germany, but also Atcore, Travel Compositor and Travel Connection Technology.

GO7, the growth platform for airlines, has joined forces with Klaviyo, the B2C CRM, to launch Marketing Triggers – a marketing automation solution built specifically for aviation. Marketing Triggers integrates directly with the GO7 ecosystem and adapts Klaviyo’s powerful data-driven automation capabilities to the airline customer journey. The solution enables airlines to engage travellers at every stage of their journey – from pre-booking to post-trip – with personalized, behavior-based interactions that drive measurable revenue.

Adoption of G3 RMS across growing portfolio marks IDeaS continued strength in the Gulf region

Trust My Group, the market-leading provider of financial protection and payment solutions for the travel industry and other risk-bearing sectors, has unveiled a major rebrand and launched new websites for Trust My Group, TMU Management and Repayd at a high-profile London event attended by partners, suppliers and media. The announcement follows five years of rapid international growth and marks the next phase in the company’s global strategy.

ITB Asia charts a new course with bold focus on experiential travel: New Experience Pavilion with Tripadvisor Launching in 2026. The Singapore Tourism Board (STB) will also extend strategic support across ITB Asia, further strengthening its position as Asia’s premier B2B travel trade show. These partnerships form a key part of ITB Asia’s renewed vision, spotlighting innovation, immersive travel experiences, and future-focused content for the global travel industry.

Afar, Visit Myrtle Beach, and Mindtrip announced a partnership today that will redefine how travelers discover and plan their vacations. The partnership brings together Afar's content expertise and Mindtrip's advanced technology to deliver more dynamic, intuitive, and customized trip planning for travelers heading to one of the top beach destinations in the United States, Myrtle Beach.