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MSC Cruises Launches New Global Brand Campaign

MSC Cruises Launches New Global Brand Campaign

MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, launches a new global brand campaign entitled “Discover the future of cruising”, which will roll-out in more than 30 countries through a multi-channel global marketing campaign including TV, out of home, print media, digital and social media.

SWISS transfers Swiss AviationSoftware to Lufthansa Technik

SWISS transfers Swiss AviationSoftware to Lufthansa Technik

SWISS transferred its Swiss AviationSoftware subsidiary to Lufthansa Technik at the end of 2022. The action has been taken for strategic reasons: integrating Swiss AviationSoftware’s world-leading AMOS maintenance application into the Lufthansa Technik digital ecosystem will generate synergies throughout the Lufthansa Group and enable the further expansion and development of this still-autonomous Swiss company.

Amex GBT signs Chooose sustainability agreement

Amex GBT signs Chooose sustainability agreement

American Express Global Business Travel has announced a new agreement with climate tech company Chooose to integrate its carbon emissions calculations across its travel booking and reporting tools.

Top Trends to Expect in the Travel and Events Industry in 2023

Top Trends to Expect in the Travel and Events Industry in 2023

The past year has given us countless trends and cultural shifts in the way we work, travel, and meet colleagues and clients. From the rise of buzzword terms like quiet quitting to rising costs and speculation over the permanence of virtual meetings and what jobs AI would render non-existent, 2022 felt exciting and ominous. While inflation and continued labor challenges across the travel and events sector leaves some trepidation, there’s cause for optimism.