As Global Head of Sustainability for Hospitality at Amadeus, Agnes Pierce has leveraged her passion for environmental stewardship to play a pivotal role in driving the company’s sustainability initiatives. Justin Cooke of World Sustainable Travel & Hospitality Awards met up with Agnes to find out more about her approaches to sustainability, and how collaboration is the key to building a net positive future for tourism.

It's one thing to capture a beautiful mountain or city picture, but another to share with friends and family or a bigger audience. That could be quite a problem due to the wide range of devices and the different platforms on which pictures must be viewed.

In recent years, many major airlines have improved their ability to track checked bags throughout the travel journey using technology like NFC scanning. But the process of finding mishandled bags did not keep pace. That changed in late 2024 when a number of carriers rushed to be the first to adopt Apple’s recently released option to share the location of AirTags and other Find My network devices.