TAP Portugal has appointed leading travel and tourism PR consultancy Hills Balfour to coordinate its public relations activity.

Serving a total of 75 destinations in 34 countries worldwide, TAP Portugal is currently the main carrier between the UK and Portugal, with connections to Africa, North and South America.

These include direct flights between Lisbon and ten destinations within Brazil, with up to 74 flights a week operating between Porto, Lisbon and Brazil.

Hills Balfour will develop and implement a PR strategy to build the profile of TAP Portugal in the minds of UK consumers using the media, focussing on the TAP Portugal Manchester to Lisbon route, the first time the airline has launched this daily service.

The strategy will also focus on the London to Brazil route which is aiming to revolutionise tourism to Brazil by opening up the inbound and outbound route options.

Hills Balfour will provide the voice to communicate these messages to the British travellers through media outlets.

Rui Lemos, general manager of TAP Portugal in the UK, commented on the appointed:  “TAP Portugal has been operating for 67 years and it’s fantastic to now have a strong voice in the UK to reiterate our presence and dedication to this market.

“We see long term opportunities for our Manchester to Lisbon, and Brazil routes, and are looking forward to showcasing this to British travellers.

“We are confident that Hills Balfour, with their expertise in the travel and tourism industry, will assist TAP Portugal in growing from strength to strength.”

For further information on the TAP Portugal, go to the official website.

TAP is considered the World’s Leading Airline to Africa by the World Travel Awards.