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Jumeirah Group launches new mobile booking app

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, has launched a new mobile platform to enhance the booking process for guests using a mobile or tablet device.

The new upgrade offers a ‘three-step booking flow,’ which can load in under three seconds on 3G connections.

It also supports multiple customer journeys making it even easier for guests to make a variety of bookings in the same visit.

The mobile website implements the same three-step booking flow that is found on the desktop site.

This provides a fast checkout experience, maximises booking conversion and mitigates abandoned cart journeys.

Ross McAuley, group vice president of brand, digital and loyalty, said: “Our guests are accessing the internet in a much wider range of ways than before.

“Tablets, laptops, gaming devices, watches and mobile devices are becoming increasingly popular as a way for visitors to find our brand online.

“That’s why it is extremely important for an innovative company such as Jumeirah to stay ahead of the game, continuously enhance its web offering and remain a true industry leader.”

Around half of all visitors to Jumeirah Group’s websites now use a mobile or tablet device.

The mobile site was launched to provide a better mobile experience for visitors and to improve the commercial performance in terms of room bookings.

Since the launch, the bounce rate (a common metric to measure content engagement) has reduced drastically from 75 per cent to 37 per cent, while booking performance has surpassed expectation.

In December 2015, booked revenue increased 280 per cent year-on-year on the existing mobile site.

This tool is an investment that will enable Jumeirah to grow, optimise revenue generation and conversion.

It has been built with responsive design technology, to ensure that the mobile website displays perfectly irrespective of the device used or the portrait/landscape aspect ratio.

The mobile website is now able to display both static imagery and rich media content to provide a fully immersive experience.

The Jumeirah Group were named World’s Leading Luxury Brand Hotel Website by the World Travel Awards in 2015.