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ITB Asia sees surge in demand ahead of tenth anniversary show

ITB Asia sees surge in demand ahead of tenth anniversary show

Celebrating its tenth anniversary, ITB Asia 2017 has seen a surge in exhibitor demand from industry heavyweights as well as the travel technology sector.

Organised by Messe Berlin (Singapore), the show will take place from October 25th-27th at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. 

ITB Asia 2017 garnered the highest number of bookings in ten years at the end of its early-bird phase.

With exhibitors spanning across the travel industry all the way to the technology sector, more than 80 per cent of its show floor has already been booked for exhibition.

Participants can look forward to seeing key industry players including Advantage Austria, VisitFinland, Spain Tourism Board, Catalan Tourist Board, Luxembourg for Tourism, Saint Petersburg Convention Bureau, Turkish Tourism and Information Office, Brand USA, Tourism Authority of Thailand and India Tourism.


“After four consecutive years participating in ITB Asia, we have no doubt that ITB Asia is the best platform for destinations and companies across the tourism industry to boost their business in the Asia-Pacific region.

“It is easy to see why it is the most prestigious trade show of its kind as the show features high-quality VIP hosted buyers, good organisation as well as innovative industry developments,” said David Miró, Asia-Pacific regional director, Catalonia Tourism Board.

Scandinavian and Eastern European countries are showing even stronger exhibitor demand this year with Promote Iceland joining for the first time and Innovation Norway expanding their exhibitor space.

Although Europe and north Asia are set to dominate the show floor, south-east Asia will also feature prominently thanks to a growing demand from the region as well as Indonesia’s return to ITB Asia as the biggest exhibitor this year following a tremendously successful ITB Asia show last year.

ITB Asia 2017 will also transform the structure of interactions between exhibitors, buyers and delegates through an enhanced appointment matching system which will allow all participants to connect with each other ahead of the show.

Exhibitors can now access participants at all levels including trade delegates and media to set up pre-scheduled appointments.

This will not only unlock the full potential of all participants at the show, but also present plenty of opportunities for participants to build business relationships along the industry chain as well as across different sectors, creating a more seamless and productive trade show experience at ITB Asia 2017.

“We are delighted to see such strong levels of participation at ITB Asia this year.

“The surge in exhibitor demand is testament to ITB Asia’s leadership in the travel trade show industry and we aim to continue this positive momentum as we celebrate the show’s tenth anniversary.

“This is a key milestone year for all of us at ITB Asia and we are excited to celebrate this occasion together with all our exhibitors and partners,” said Katrina Leung, executive director, Messe Berlin (Singapore), organiser of ITB Asia.

The ninth instalment of ITB Asia last year attracted 846 exhibitors, as well as 895 buyers and more than 10,876 attendees over three days. To accommodate this year’s surge in exhibitor demand, ITB Asia is currently exploring an expansion of the show floor.