Following a successful pilot programme, Westin Hotels & Resorts has launched its innovative fitness gear lending programme with New Balance. Reinforcing the brand’s ongoing commitment to making fitness convenient for travellers, all 190 Westin hotels around the world are now offering the exclusive product loan programme to guests, enabling more travellers to stay healthy and fit on the road.
From start to finish, Westin Hotels & Resorts is dedicated to making wellbeing convenient for travellers. For just $5, guests at Westin hotels worldwide including The Westin Paris – Vendôme; The Westin Grand, Berlin; The Westin Sydney; The Westin Palace, Madrid; The Westin New York Grand Central; The Westin Cape Town; The Westin Tokyo and The Westin Dublin, can now borrow running shoes with disposable insoles, as well as a variety of men’s and women’s New Balance apparel including shorts, shirts and socks for men and shorts, capri pants, shirts, sports bras and socks for women.
“Westin’s mission is to enable our guests to pursue their wellbeing when on the road and our partnership with New Balance not only makes packing much easier but provides a solution for those travellers who forget their workout gear or decide to exercise last-minute. The programme also helps us to continue to deliver on personalised experiences for our guests around the world”, said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts.
In celebration of the Gear Lending launch, on Tuesday 5th March associates at The Westin Dublin participated in a 5k run around the city, taking a scenic tour of Trinity College, Grafton Street and St. Stephen’s Green. Following the run, participants were treated to a SuperFoods lunch in the hotel’s Exchange restaurant.
Andrew Henning, General Manager at The Westin Dublin, said of the initiative: “We are thrilled to be able to bring this exciting programme to guests at The Westin Dublin. Being able to borrow New Balance gear from the hotel will really lighten the load for those who like to stay active when travelling.”
Westin’s decision to launch the gear lending programme globally was driven by the unprecedented positive feedback from users of the pilot programme which launched in 10 target markets in 2010. Guests also rated the gym in the top five amenities they look for in a hotel and are more likely to choose to work out with the New Balance programme in place.