W Sydney continues brand expansion in Australia

W Sydney continues brand expansion in Australia

W Hotels Worldwide, part of Marriott International, has announced its re-entry into Sydney.

Built and developed by Grocon and funded by Greaton Group, W Sydney will make waves with its debut slated for 2020.

The new-build hotel will be part of The Ribbon, a development designed by the award-winning architect Hassel that will transform Sydney’s skyline on Darling Harbour.

“Sydney – with its glamorous energy, cultural diversity and statement architecture – is the perfect match for W Hotels,” said Anthony Ingham, global brand leader, W Hotels Worldwide.

“Wherever my travels take me, I am asked again and again when W is returning to Sydney, and I am thrilled to finally be able to answer the question.

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“With the long-awaited return of the W brand in Sydney, Australia will now have three W hotels, along with W Brisbane and W Melbourne – demonstrating just how important and exciting this continent is for global travel.”

W Sydney will feature 593 stylish guestrooms, suites and serviced apartments.

A restaurant serving up local flavours as well as two bars, including the brand’s signature see-and-be-seen Living Room, will round out the hotel’s buzzing cocktail and cuisine scene.

The opening of W Sydney will mark the third W in Australia alongside W Brisbane (just opened in June 2018) and W Melbourne (opening 2020).

Together with recent openings like W Amman, W Panama and W Shanghai, the Aussie openings will bring W Hotels close to its goal of 75 hotels by the end of 2020.

W Sydney will also be part of Marriott International’s rapidly-expanding portfolio of 18 hotels in Australia. 

The signing of W Sydney marks close to 20 properties under development in Australia including The Ritz-Carlton Melbourne, The Ritz-Carlton Perth, and The Tasman, A Luxury Collection Hotel, Hobart.