W Hotels News
An Evolving Global Luxury Landscape Shapes Marriott International’s Luxury Group Strategy for 2026
From the International Luxury Travel Market (ILTM) in Cannes, Marriott International’s Luxury Group – which encompasses the unrivaled portfolio of seven brands including The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels – announced a bold redefinition of the pursuit of luxury – one shaped not by possessions, but by emotional return on investment. Responding to a powerful shift in the world’s most affluent travelers, the Luxury Group is unveiling a transformative strategy centered on wellbeing, connection, cultural immersion, and legacy living.
W Hotels Makes a Bold Entrance into the Heart of the Historic Tuscan Capital
W Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, has announced the opening of W Florence, a luxurious haven in the heart of the Tuscan capital. Housed in the former Grand Hotel Majestic, W Florence breathes new life into a historic landmark built in the rationalist-modernist style, bringing a fresh, contemporary energy to Florence’s grandeur, with dynamic design, distinct dining offerings, and the brand’s signature Whatever/Whenever service. W Florence follows the recently unveiled W Prague, W Budapest, and the brand’s first Italian property, W Rome, reinforcing the brand’s commitment to redefining luxury lifestyle hospitality across Europe and around the globe.
W Hotels to Open the Newest Escape in Sardinia this Summer
W Hotels will bring a new perspective to the Mediterranean island of Sardinia with the opening of W Sardinia – Poltu Quatu this Summer in August. Setting the scene with bold design, innovative culinary experiences and always-on programming, the new hotel will ignite the curiosity of both local and international visitors.
W Hotels Debuts Sweeping Transformation of W Austin
The Iconic Downtown Destination is Reimagined with Polished Design, Elevated Guest Rooms, a Vibrant New Bar, and Bold Restaurant Concepts Inspired by the Brand’s Revitalized Culinary Vision
Chloë Sevigny Stars in W Hotels ‘Hotel Tales’
W Hotels, part of Marriott Bonvoy’s portfolio of over 30 hotel brands, today announces its new global series, Hotel Tales. Shot in an editorial-documentary style, the series reveals the untold stories and epic moments that can happen only at W Hotels. Written by Hacks (MAX) writer and comedian Pat Regan, each guest’s stay immerses viewers in their individual W Hotels experiences with the one-of-a-kind vibe of ‘you just had to be there’ and extending the invitation of ‘next time, be there’ for guests to experience firsthand.
W Prague Defines a New Era of Luxury Lifestyle Hospitality In Central Europe
W Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, today announces the highly anticipated unveiling of W Prague, marking the brand’s entry into the Czech Republic and the start of a new chapter for the former Grand Hotel Evropa, a renowned Art Nouveau-style property. With the brand’s signature, distinct approach to luxury, W Prague joins newly unveiled and celebrated European gems such as W Rome and W Budapest, redefining luxury lifestyle hospitality. The hotel blends Prague’s heritage-filled legacy with contemporary touches through a trifecta of distinct design, elevated service, and dynamic culinary offerings and experiences, making W Prague the new social soul of the city.
Luxury Group by Marriott International Is Set to Redefine the Luxury Hospitality Landscape
From the International Luxury Travel Market (ILTM) in Cannes, Marriott International, Inc. announces an exciting new chapter in global growth and strategic expansion. The Luxury Group’s new brand extensions, tented camps, remote lodges, and bespoke experiences are poised to further elevate the company as a leader in high-end hospitality. Spanning iconic names like The Ritz-Carlton, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION, JW Marriott, and Bvlgari Hotels & Resorts, this dynamic portfolio is pioneering a new vision of experiential travel, where guests are invited to journey beyond luxury and embrace the boundless discoveries that come from deeply immersive cultural exploration.
Marriott International and MGM Resorts International Sign Agreement to Launch W Las Vegas
Marriott International, Inc. and MGM Resorts International have announced plans to convert an iconic property on the Las Vegas Strip to the W Hotels brand within the Marriott Bonvoy® portfolio, continuing the brand’s storied evolution. Anticipated to complete its conversion later this year, W Las Vegas marks the latest step in the companies’ long-term strategic licensing agreement announced in July 2023.
W Hotels Unveils the Newly Reimagined West Coast Flagship, W Hollywood
W Hotels, part of Marriott Bonvoy’s portfolio of over 30 hotel brands, and Trinity Investments, a U.S.-based hospitality-focused real estate investor, and funds managed by Oaktree Capital Management, L.P. (“Oaktree”), raise the curtain on the iconic and reimagined W Hollywood. W Hollywood is pioneering a new, elevated playbook of distinct design, evolved passion programming, and refined service culture.
Marriott International Signs Agreement With Zhong an Commercial Group to Bring W Hotels to Hangzhou
Marriott International, Inc. recently announced that it has signed an agreement with Zhong An Commercial Group, part of China New City Group, to bring the W Hotels brand to Hangzhou. Anticipated to open in 2031, W Hangzhou will be located at the northwest intersection of Minhe Road and Liyi Road in Qianjiang Century City, Hangzhou’s developing new CBD. With its bold, detail-driven design, elevated service, and engaging always-on programming, the hotel is poised to become a new symbol of luxury hospitality in Hangzhou.
W Hotels elevates the brand’s passion for music through immersive soundscapes
W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 brands, announces the global expansion of its celebrated live music series, W PRESENTS, unveiling a multi-stop global tour route. Uniting the worlds of music and luxury lifestyle hospitality, the next iteration of W PRESENTS will head to W Hotels properties around the world following the program’s first shows of 2024 at W South Beach during Miami Music Week and W Costa Rica – Reserva Conchal and W Algarve earlier this Spring.
W Doha introduces robot mixologist
The hotel has teamed up with Icosium AI & Robotics for the new addition