TripAdvisor® Media Group today announced the launch of SniqueAway.com, a new private sale website dedicated to travel deals.

Private sale meets wisdom of the crowds

Operated by Smarter Travel Media, SniqueAway™, is the first members-only site where each travel deal is endorsed by the people.  All hotels featured on SniqueAway have earned a minimum four-star rating classification and a minimum four out of five TripAdvisor review rating.

On SniqueAway, TripAdvisor hotel reviews are shown alongside limited-time, members-only offers, providing trusted traveler opinions of the hotels, making it easy to book a room before they sell out.  SniqueAway will also rely on the wisdom of the crowds to spread the news, since membership can only be obtained through invitation by another member. 

“SniqueAway represents another promising extension of the TripAdvisor Media Group.  The accompanying TripAdvisor reviews will provide an extra element of confidence to SniqueAway members as they book their travel deals,” said Steve Kaufer, founder and CEO of TripAdvisor.

SniqueAway is a U.S. based site featuring deals across the globe.