Celebrity Cruises is reinforcing its ongoing commitment to the UK travel trade by evolving the remit of its Regional Sales Managers (RSMs) to provide enhanced support for home-based agents.

Recognising the continued growth and importance of the homeworking sector, Celebrity Cruises’ five Regional Sales Managers will now support homeworkers within their region in addition to their established work with retail partners. This approach ensures greater alignment across the trade, with all partners benefiting from consistent, localised support.

As part of this enhanced approach, agents will also gain access to dedicated regional initiatives, including regular coffee mornings designed to foster collaboration, share best practice and provide practical tips to help drive cruise sales. These sessions will further strengthen the sense of community across the homeworking sector while equipping agents with the tools and confidence to sell Celebrity Cruises.

Nicola McNeish, Sales Director UK & Ireland, Celebrity Cruises, said: “We know the homeworking sector is growing at an incredible pace and plays an increasingly important role in our success. That’s why we are continuing to invest in dedicated, personalised support that helps these agents thrive.

“Our Regional Sales Managers will provide more tailored guidance, stronger relationships and greater access to training, ensuring homeworkers feel confident selling Celebrity Cruises and can truly maximise every opportunity.”

Agents can also benefit from Celebrity Rewards, the brand’s agent incentive programme, where agents will receive quadruple rewards, plus 5% bonus commission for any Celebrity Cruises Europe 2026 booking made in July.

This latest investment underscores Celebrity Cruises’ ongoing commitment to the travel trade, ensuring agents remain at the heart of its growth strategy. By combining best-in-class product with dedicated support and rewarding incentives, Celebrity Cruises continues to empower agents to deliver unforgettable holiday experiences for their clients.

Celebrity Cruises is renowned for delivering elevated holiday experiences that blend world-class design, premium accommodation and globally inspired dining with outstanding service. With a fleet of award-winning ships and a strong focus on innovation, the brand continues to set a new standard for cruising.

For more information, visit www.celebritycruises.com and celebritycentral.co.uk.