Norwegian Cruise Line today announced it is working with YouTube to power the first-ever YouTube Vacationer, a travel-specific channel within the world’s largest online video site providing vacation inspiration with ideas and advice from well-traveled experts, such as Lonely Planet, National Geographic and Travel Channel. The YouTube Vacationer, www.youtube.com/vacationer, is also interactive, offering visitors a first of its kind opportunity to create their own “Vacation You” video experience and share it with others.
Norwegian Cruise Line’s signature Freestyle Cruising approach is at the heart of this site, providing users the freedom, flexibility and choice to interact with more than two million combinations of video content enabling them to create and share their own unique Freestyle vacation experience.
When interacting within Norwegian’s “Vacation You” section of the YouTube Vacationer channel, visitors will select from a series of short video clips that tap into their vacation mindset to produce a customized 60-90 second montage of their ideal Freestyle Cruising vacations. Visitors can then share their personalized “Vacation You” video with friends and family through Facebook, Twitter or email.
“By working with YouTube on their first-ever travel-specific channel, we are giving visitors the opportunity to experience our brand and all the options that Freestyle Cruising offers,” said Maria Miller, Norwegian Cruise Line’s senior vice president of marketing. “From a marketing perspective, this opportunity is compelling because it provides a truly organic user experience and represents another great way for brands to work with YouTube.”
“We are pleased to be working with Norwegian Cruise Line, the innovators in cruise travel, on our first branded travel channel,” said Mark Day, Sales Development at YouTube. “The YouTube Vacationer channel brings the best of our partners’ travel videos into a single destination to help users explore, plan and dream about their next vacations, and it gives users a way to see themselves in a customized vacation video with Norwegian’s ‘Vacation You’ application.”
To experience the YouTube Vacationer channel, visit www.youtube.com/vacationer.