Thomson makes youth push with new brand

Thomson makes youth push with new brand

Thomson’s collection of Scene hotels, launched for summer 2014 as the perfect choice for sun seekers looking for a smart holiday base in some of the coolest party destinations, has significantly increased with the integration of the ‘2wentys’  youth brand into the range.

The new look Thomson Scene will provide holidaymakers aged 18-35 with the perfect break in 86 hotels in 34 resorts in 20 destinations, combining chilled pool days with lively nights out.

Re-launching and expanding for 2015, Thomson Scene now offers a broader youth proposition than previously available, with the range of bespoke holidays including dynamic yet great value bases and celeb style, luxury hangouts.

Thomson Scene customers will choose a hotel from Scene Hub, designed to appeal to existing 2wentys customers, or Scene Style. 

When price and central location are top of a customer’s wish list, Scene Hub is on hand to offer lively, affordable hotels that are close to the action, while

Scene Style is the ideal choice for those who enjoy the finer things in life, offering a selection of the most stylish hotels in the Mediterranean and beyond.

Destinations include the big hitting, party islands of Ibiza and Corfu and the chic hotspots of Santorini and Mykonos while festival lovers can jet off to
Croatia, home of the legendary Soundwave festival.

A tailored excursion programme will meet the needs of both Scene Hub and Scene Style customers with everything from party boats in Cyprus, scuba diving in Zante and visits to the famous Turkish mud baths. 

Customers will also have the opportunity to let their hair down in some of the best long haul spots, with a hotel on Mexico’s Pacific coast as well as in

America’s holiday playground and infamous spring break haven, Cancun.

Once in a lifetime holidays are also available to exotic destinations Goa and Thailand, where customers can enjoy excursions including an elephant ride in Goa or a Tiger Safari in Thailand before dancing the night away enjoying Phuket’s memorable nightlife.

Mark Hall, director of product for Thomson, said: “We are really excited to bring together our two youth brands, 2wentys and Scene, to deliver an even wider range of holidays for customers looking for chilled days and lively nights.

“For the first time, we are able to offer destinations such as Thailand, Dominican Republic, Goa, Malta and Croatia in a more youth focused brand -  bringing the best of both worlds to customers who are looking for a vibrant nightlife but also want to relax and experience the culture of the country they are visiting.”