Thomson has opened a brand new flagship store at INTU Merry Hill in Dudley which introduces new technology, such as virtual reality headsets, to bring the holiday to life for its customers in store.

This new addition to Thomson’s retail estate has been designed with both customers’ and colleagues’ feedback at its heart, all with a view to enhancing the customer’s booking experience.

Digital interactive maps have now been rolled out for use by all customers at every stage of the customer journey rather than there only being one at the front of the store.

The interactive and touch screen maps help customers search for and narrow down their holiday choices, showcasing in-depth information on exotic destinations and inspirational videos of resorts and hotels.

In a first for Thomson, visitors to the brand new store will be able to immerse themselves using virtual reality headsets which will allow them to enjoy a range of ‘taster’ experiences, such as a trip on-board the TUI Discovery cruise or viewing premium seats on 787 Dreamliners, all without leaving the store.

Within the new store customers will also have the option to use dedicated self-service computers to print boarding passes, do advanced passenger information and to pay off any balances with the team of retail advisors on hand to answer questions and provide expert knowledge.

Alternatively, the dedicated team in store can offer a completely personalised holiday planning service and can take care of the entire holiday booking process.

A brand new appointment reservation system will also make its debut at the Thomson store in Merry Hill.

After being greeted by an expert travel advisor when entering the store, customers can choose an allocated time, head off to continue their shopping and return for their dedicated slot.

The launch begins a weekend-long event which will offer a range of discounts and special offers to holidaymakers in the local area.

Helen Caron, distribution and cruise director for TUI UK & I said: “We’re delighted to be able to offer a new and improved store to help our agents provide a state-of-the-art booking service to our customers.

“This flagship store launch underlines our commitment to retail and we are really excited to welcome people into the store to come and see what’s new and how our expert advisors can help them find their perfect holiday with the same great service and improved technology.”