Sabre launches three new data-driven products

21st Apr 2014
Sabre launches three new data-driven products

Sabre, a global technology company serving the travel industry, today launched three data-driven travel solutions – Customer Experience Manager, Guest Connect Upsell and TripCase Corporate – to help travel companies design and offer a more personalised shopping and travel experience for travelers.

Customer Experience Manager is a data-rich software solution to help airlines leverage traveler insights to deliver a highly personalised experience.  With Customer Experience Manager, airlines can automate many manual customer service functions and stimulate revenue – all while significantly enhancing the customer experience.  Examples include promoting targeted ancillaries such as Wi-Fi based on past history or propensity to buy, and proactively rewarding a high-value passenger with a seat upgrade in the case of a flight delay or service disruption.  Going further, Customer Experience Manager can interpret customer insights to offer travelers discounts or promotions for target markets and travel dates.

South African low-cost carrier kulula is the first airline to adopt Customer Experience Manager.

Guest Connect Upsell is a new hotel booking capability that allows guests to upgrade to a higher room class instantly after their booking is confirmed via targeted offers based on the guest’s unique preferences. Guest Connect Upsell enables hoteliers to generate incremental revenue by precisely targeting enhanced services and options that are aligned specifically to a guest’s individual preferences.

Trump Hotel Collection is the first hotelier globally to use Sabre’s Guest Connect Upsell solution.


TripCase Corporate is the business travel version of Sabre’s popular TripCase consumer mobile app used to manage over 11 million trips annually. With TripCase Corporate, travelers can make travel bookings and reservations from their smartphone and identify which trips are for business reasons. This lets a company better track travel spend, safety and security.

General Electric and Hogg Robinson Group are among the first users of TripCase Corporate.

Sabre develops technology solutions like these so travel companies can deliver on consumer’s growing expectations to have intuitive, personalised experiences, including how they shop for travel.  A recent IBM survey of more than 28,000 consumers supports this notion with 59 percent saying they would provide lifestyle information in exchange for more targeted and smarter shopping experiences.

“Personalisation makes travel better, and the only way to scale personalisation is through technology, said Tom Klein, CEO and President of Sabre.  “As a global technology company supporting the travel industry worldwide, Sabre is leveraging the latest developments in mobile, data and analytics to deliver personalisation capabilities to enable airlines, hotels and travel agencies to stay ahead of the rapidly-evolving demands of their travelers.”


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