Royal Caribbean International, the cruise brand known for the best entertainment at sea, has announced the appointment of Nick Weir to vice president of entertainment. Nick will oversee the cruise line’s onboard entertainment and guest activities programming, as well as Royal Caribbean Productions, the industry’s only in-house department that creates, produces and manages the largest entertainment operation at sea.
       
“Royal Caribbean International is known as the entertainment cruise brand and has created countless entertainment innovations at sea, such as fully licensed Broadway musicals, Vegas-style, acrobatic high-diving productions and the DreamWorks Experience,” said Lisa Lutoff-Perlo, executive vice president of operations, Royal Caribbean International. “With his stellar and diverse background, Nick will help lead Royal Caribbean International’s award-winning entertainment programme to the next level – not just for our existing fleet of the world’s largest and most innovative cruise ships, but also for the three Quantum-class ships and a third Oasis-class ship that will be launching starting in late-2014.”
       
Former “Catchphrase” presenter in the UK, Nick joins Royal Caribbean International with more than 25 years of experience in both the entertainment and cruise industries – with notable achievements in performance and production, both on- and off-stage, in almost every aspect of the entertainment world. He comes from a tradition of maritime entertainment, where his mother was an accomplished cruise entertainer and his father was a Cruise Director.
       
For the past 10 years, Nick has owned and operated an entertainment consulting company with projects that included television and live event production services, speech and script writing, entertainment programme analysis and solution development, charity event/live auction production, corporate video production, cruise industry start-up projects and Cruise Director services. Additionally, he has served in many capacities in the cruise industry, including as entertainment consultant and cruise director for Celebrity Cruises and Costa Cruises, and consulted extensively for Star Clippers Tall Ship Cruises.

Nick studied Marine Science and Biology at the University of Miami and holds a Business Administration degree from Columbus International College in Marbella (Spain).