Kevin J. Wright delivered the fundamentals of faith-based travel to an international online audience. The October 10 webinar session touched on the faith market’s audience, destinations, product types, and profit potential. “Studies show that 35 percent of travelers want to take a faith-inspired vacation, so the market potential remains enormous,” said Wright, Director of faith-based tourism and growth markets at NTA, “Success within this robust marketplace begins with developing and executing a solid business strategy, and the webinar was developed to meet this need.”
During the webinar, available at http://travelagenttoolbox.com/wp-content/uploads/2012/10/Faith-Based-Travel-101-Session-1-slides.pdf , Wright highlighted the importance of travel agents and buyers choosing qualified faith-based tour operators, and he cited the NTA online member directory as a key resource. Questions from the audience - comprised of tour operators, travel agents, suppliers, and destinations - focused on packaging tours, accessibility issues, and safety.
John Hawks, who organized the webinar with TravelAgentToolbox.com, was grateful for Wright’s expertise. “Kevin literally wrote the book on faith-based travel, and he’s the most well-recognized speaker and trainer in the entire faith-based travel sector,” Hawks said, “Our participants were excited to learn about his views on this specialty and the leadership role NTA is playing in the faith-based travel industry.”
Wright said NTA will delve deeper into the market during its Faith Tourism Leaders Forum, January 20, at Travel Exchange in Orlando. During that session, members will share challenges, successes, and strategies within the market.