Hertz has revealed that Jeffrey (Jeff) T. Foland has been appointed Senior Executive Vice President and Chief Revenue Officer, effective later this month. In his role at Hertz, Mr. Foland will oversee global car rental marketing, sales, pricing, and revenue functions.
Mr. Foland has extensive executive-level experience leading marketing, strategy and sales functions, including 10 years at United Airlines where he has most recently been serving as Executive Vice President, Chief Marketing and Strategy Officer. Prior to that, Jeff served as a Principal at the global sales and marketing consulting firm ZS Associates, after holding positions at Detroit Diesel Corporation and General Motors, Allison Gas Turbine Division.
John Tague, Hertz President and Chief Executive Officer, said, “Jeff Foland is a performance-driven, seasoned executive with demonstrated success leading the commercial strategies of United Airlines, a highly successful global travel company, and a valued Hertz partner. I was fortunate to recruit Jeff to United in 2005 where he initially redefined United’s corporate sales proposition, and then helped lead the company’s comprehensive commercial transformation. I’m pleased that Jeff has decided to join the Hertz team to optimize our many current and untapped revenue opportunities.”
Mr. Foland said, “I am honored to have been appointed to lead the significant commercial improvement opportunities available to Hertz. It’s not often an executive has the chance to develop the long-term, global growth potential of iconic brands like Hertz, Dollar and Thrifty, and I look forward to partnering with John Tague and the rest of the Hertz team on this exciting journey.”
About Jeffrey Foland
Jeffrey (Jeff) T. Foland has most recently served as Executive Vice President, Chief Marketing and Strategy Officer at United Airlines, Inc. Prior to that, Mr. Foland held other senior executive level positions at United, with various executive responsibilities including marketing, sales, corporate strategy, technology, ecommerce, loyalty programs, business development, contact centers and customer relations from January 2005 through December 2012.
Mr. Foland joined United Airlines from ZS Associates, where he served as a Principal at the global sales and marketing consulting firm and was responsible for consulting in more than a dozen industries and led large-scale sales and marketing transformation initiatives. Prior to ZS, he held positions at Detroit Diesel Corporation and General Motors, Allison Gas Turbine Division. Mr. Foland has been an Independent Trustee at LaSalle Hotel Properties since January 2012. He received a Master of Business Administration degree from the University of Michigan and a Bachelor of Science Degree in Mechanical Engineering from Purdue University.