Hertz has unveiled My Hertz Weekend, a flexible new monthly car subscription service which gives customers access to a car every weekend. The new service, starting in Italy, allows Hertz customers to choose between three sizes of car – small, medium or large – knowing that they can use a vehicle in the selected category every weekend of the month.

Hertz Europe has unveiled the latest addition to its Selezione Italia (Italian Collection) fleet with the arrival of a new rental exclusive, the Alfa Romeo Giulia 2.9T V6 Quadrifoglio.

Hertz has seen its brand taken skyward on the livery of a Eurowings Airbus A320. In a testament to the “fly-drive” partnership formed between the two companies in March, the Airbus has been specially painted in the renowned Hertz yellow.

Hertz Corporation has appointed InterGlobe Air Transport as its exclusive general sales agent in India. The company will manage the outbound sales of products and services of Hertz and its additional car rental brands Dollar, Thrifty, ACE and Firefly to domestic travel trade partners, corporate customers and leisure travellers.

Reporting to Michel Taride, group president, Hertz International, Tracy Gehlan is based at the car rental company’s international headquarters near London.

Hertz International has launched a referral partnership with established car rental company, Chailease Auto Rental, an industry leader operating in Taiwan since 1977.