Reflecting its growth as a brand for discerning travellers, COMO Hotels and Resorts unveils an updated brand identity. COMO’s nine properties will keep their individual logos while underpinned with “by COMO,” conveying the company’s distinctive personalised approach to hospitality.

In line with this update, COMO is also launching a new website that includes, amongst other features, a news-driven COMO blog for friends of COMO to stay connected with their favourite COMO properties.

Founded by Singaporean entrepreneur Christina Ong, COMO Hotels and Resorts comprises The Halkin by COMO in London, Metropolitan by COMO in Bangkok and London, Parrot Cay by COMO in the Turks and Caicos, Cocoa Island by COMO in the Maldives, Uma by COMO, in Paro, Bhutan, and Ubud, Bali, as well as COMO Shambhala Estate in Bali. This September, Uma by COMO, Punakha opens in Bhutan, to be followed by hotels in Phuket and other key destinations in 2013. Each handpicked property reflects the deeply personal philosophy of hospitality and service shared by the owner and COMO employees.

Every experience “by COMO” is inspired by its destination, but also paired with COMO’s accurate and intuitive service, sympathetic and elegant aesthetic, outstanding cuisine and award-winning spa and wellness retreats.

Friends and guests of COMO will recognise COMO’s signature thoughtful style in its new website, comohotels.com. Tablet- and mobile-friendly rich content, such as locally-researched destination guides, chef profiles and even downloadable COMO Shambhala Cuisine recipes, channel the COMO experience to the home or office. Accommodation and event venue floor plans make planning easier, while intuitive design and stunning imagery allows an immersive customer experience. Trade partners and media professionals will find an improved, one-stop resource library.

The website also features a new COMO blog, comohotels.com/blog, which covers Destination News and COMO’s hallmarks of Wellness, Cuisine, Lifestyle, Adventure and Culture. “Tales from the Front Desk” provides behind-the-scenes glimpses of life on property; “Out and About” offers insider destination tips from the best shopping in London to the richest dive sites in the Maldives. Guests can also share their personal experiences and interact with COMO’s General Managers, Chefs, Activity Directors and COMO Shambhala Wellness Experts.

Says Kuno Fasel, Chief Operating Officer for COMO Hotels and Resorts: “COMO Hotels and Resorts is, and has always been, far more than a collection of hotels. COMO is a community of like-minded employees, partners and guests, who prize authenticity and quality. Our branding reflects how every detail in every property is intrinsically “By COMO”. Our new website’s interactive and social features welcomes guests to share their stories – they are part of COMO, on-property and online.”

Says Gabriela Henrichwark, Global Marketing Director for COMO Hotels and Resorts: “COMO’s new website was designed to deliver a user-friendly customer experience to facilitate comprehensive travel planning from research to booking. Demonstrating our commitment to engage further with our customers online, the new COMO blog extends our existing active social media presence. Our fresh branding retains each property’s uniqueness while extending COMO’s group-wide promise of a highly personalised, luxury travel experience.”