SideStep
has announced a partnership with
Hooters Air
, the “easy to buy, fun to fly” carrier founded by
Hooters of America chairman Robert H. Brooks. Through this alliance,
SideStep will promote the company`s flights to Myrtle Beach, South Carolina
to its customer base of more than three million travelers.

Winner of the Forbes “Best of the Web” award, SideStep has been recognized
by both consumers and the press as the most comprehensive, easy-to-use
source for the Web`s best travel deals. Hooters Air features all-leather
seats, “common sense” pricing (one fare to each destination for all seats),
and extra leg room. Two “Hooters Girls” - wearing their traditional orange
shorts and white tank tops - accompany each flight to help flight attendants
with customer and food/beverage service.

“As new air service, we`re looking to scale our distribution quickly,” said
Mark Peterson, COO, Hooters Air. “SideStep was able to integrate our fares
swiftly, connecting us immediately to a large audience of leisure
travelers,” Peterson continued. “The power and flexibility of their search
technology is impressive.” 

SideStep offers a rich selection of flights, hotel rooms and rental cars -
including the largest selection of “Web-only” fares available online.  The
free service features more than 585 different domestic and international
carriers, 45,000 hotels and 2,800 rental car locations in its comprehensive
offering.  SideStep is the only online travel service that can dynamically
translate search results into one of 27 different currencies, making it
easier for people around the globe to comparison shop for travel.  Once a
selection is made, SideStep brings travel buyers directly to partners` sites
to book their travel with brands they trust. 

“One of SideStep`s most compelling attributes is the breadth of sources we
search to track down unique inventory,” said Brian Barth, SideStep`s CEO.
“We`re excited to be the first and only online travel company to expose
consumers to Hooters Air,” he continued. “The deals are great - and the
service is bound to be unforgettable.”

Related stories on ITN:

(28/02/2003) Former America West SVP Joins Sidestep

(18/10/2002) SideStep Announces Partnership With Europebyair

(08/10/2002) SideStep Introduces Targeted Advertising Opportunities

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