Marriott International (NYSE:MAR) introduced its first international Fairfield Inn branded property in Mexico on March 14, 2003 under a franchise agreement with Optima Hoteles de Mexico, SA de CV.
The hotel was operating as the Optima Express Monterrey Airport and is located on Avenida Rogelio Gonzalez Caballero, just three minutes from Monterrey’s Apodaca International Airport. It will be officially named the Fairfield Inn by Marriott Monterrey Airport.
Nearby attractions include Sesame Street Park, La Fe Shopping Center, La Cola de Caballo (waterfalls), Cintermex Convention Center and natural caves (Grutas de Garcia).
“We are thrilled to have our hotel portfolio continue to grow in Mexico,” said Ed Fuller, president and managing director of international lodging for Marriott International. “At the same time, we are delighted to be working with Sergio Gonzalez Lozano and Abel Zorrilla Gonzalez on this project. They also operate the Courtyard by Marriott hotel in Monterrey and this new Fairfield Inn will be a nice complement to the Courtyard, giving travelers a choice of hotels in Monterrey that are committed to the Marriott consistent high standards of quality and service.”
Speaking for Optima Hoteles de Mexico, Sergio Gonzalez Lozano said, “Optima’s mission is to operate business class hotels supported by the prestige that the Marriott International brand brings. We currently own and operate 700 rooms and plan to invest more than $200 million dollars to build 3,000 rooms around the country in the next five years.
“We have been recognized as one of the best managed hotels by Marriott and are striving hard to continue to receive the kind of recognition that confirms our search for excellence in the lodging industry. Our people and the quality of service make Optima the ideal partner for Marriott to continue its expansion in Latin America.”
Marriott first introduced Fairfield Inn in 1987 and the brand recently opened its 500th hotel, making it one of the world’s largest hotel brands in terms of locations. Positioned in the lower-moderate lodging segment, Fairfield Inn is one of Marriott’s fastest growing brands, opening an average of 33 hotels each year since its launch. The brand expects to add nearly 25 more properties by year-end 2003.
All Fairfield Inn hotels are designed to appeal to value-conscious business and leisure travelers who seek clean, convenient, quality accommodations and consistently friendly hospitality. While all Fairfield Inn hotels are noted for their spacious accommodations, guest services offered by Fairfield Inn hotels are appropriate to the host country.
Among the amenities offered by the Fairfield Inn by Marriott Monterrey Airport are complimentary van service between airport and hotel and to nearby companies, currency exchange, business center, an outdoor swimming pool and tanning area, daily continental breakfast, food delivery service, and valet laundry service.
In-room amenities include telephone with two direct lines, data port, voice mail and message light; air conditioner; AM/FM alarm clock radio; and iron and ironing board.
Fairfield Inn hotels participate in Marriott’s award-winning frequent guest loyalty program, Marriott Rewards. Reservations may be made by calling a local toll-free number, through a travel professional, or by contacting a local Marriott sales office or appointed general sales agent.
Marriott International is currently represented in Mexico by 7 hotels: the 311-room JW Marriott Hotel Mexico City, the 450-room JW Marriott Resort & Spa Cancun, the 600-room Mexico City Airport Marriott Hotel, the 450-room Marriott CasaMagna Resort Cancun, the 433-room Marriott CasaMagna Resort Puerto Vallarta, the 205-room Courtyard by Marriott Monterrey and the 76-room Residence Inn Real de Mar.