Midwest Relaunches Frequent Flyer Program

20th Feb 2003

Milwaukee, Wisconsin, February , 2003 - Midwest Airlines today announced a major relaunch of its frequent flyer program, coinciding with the upcoming delivery of new Boeing 717 aircraft and new names for itself and its regional carrier.

Midwest Airlines is changing the name of its frequent flyer program to Midwest Miles, and offering a host of existing and new rewards and benefits, including:

áÊÊNew partnerships with American Airlines (effective June 1) and Air Jamaica (effective April 2) áÊÊThe ability to earn miles faster with the Midwest Airlines MasterCard and Sprint
áÊÊNo blackout dates on Midwest Airlines award tickets
áÊChoice awards, which waive award seat capacity controls
áÊÊOnline award booking for most Midwest Airlines travel awards
áÊÊÊStatements and newsletters delivered via e-mail for timely information and special offers
áÊÊBuy and gift mile purchase options
áÊÊAdditional rewards, partnerships and benefits to be announced later this year
“We’re continually seeking ways to improve our passengers’ travel experiences and reward their loyalty,” said Thomas J. Vick, senior vice president and chief marketing officer. “That’s why we’re especially pleased to partner with American Airlines to offer travelers the opportunity to earn Midwest Miles while flying on American, and redeem miles to travel on American to more than 240 destinations worldwide.”

The program relaunch coincides with the February 28 delivery of the first of 25 new Boeing 717 aircraft, featuring a quieter cabin and newly designed Recaro seats with headrests and footrests for additional comfort. The relaunch also signals the March 1 transition to new names - Midwest Airlines and Midwest Connect - for the Milwaukee-based air carrier and its regional subsidiary.

Current program partnerships with Northwest Airlines and Virgin Atlantic will end May 28.Ê


Midwest Airlines features nonstop jet service to major destinations throughout the United States. Skyway Airlines, Inc. - its wholly owned subsidiary - operates Midwest Connect, which offers connections to Midwest Airlines as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together, the airlines offer service to 54 cities.



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