Hyatt Hotels & Resorts has announced the January 2009 launch of its second property under its new brand, Andaz. Located on Los Angeles’ vibrant Sunset Strip - the site of the legendary Hyatt West Hollywood - Andaz West Hollywood will reflect the cosmopolitan feel of its surrounding neighborhood, while showcasing the brand’s friendly and caring service, relaxed ambience and vibrant social spaces. Launched in 2007 with Andaz Liverpool Street in London, the Andaz brand was designed with simplicity and locality in mind. Andaz offers a flexible and personalized experience beginning with the arrival process. Departing from convention, guests are welcomed into the Andaz Lounge, a non-traditional multi-use social space, where they ‘check-in’ with an Andaz Host. The role of the Andaz Host is to facilitate the functions of the front office agent, concierge and bell attendant, as well as to share local insights and the cultural pulse of the neighbourhood.
At the 14-story Andaz West Hollywood, New York-based architecture and interior design firm Janson Goldstein LLP has developed a series of engaging spaces featuring design sensibilities tied to the locale. Expect smart space planning, three-dimensional design, and sophisticated color palettes. Beginning with a dramatic glass garden pavilion set off the main entrance, the hotel will showcase a commissioned cascading hand-painted metal disk 11-foot sculpture by renowned New York-based artist Jacob Hashimoto. Throughout the hotel, visitors will uncover unique details of the West Hollywood culture such as quotes from local neighborhood personalities, art installations from Los Angeles artists and impromptu music performances from some of the city’s up-and-coming musicians. The public spaces - from the dramatic rooftop terrace with heated pool and daybed seating to the vibrant restaurant and bar - will be at the heart of Andaz West Hollywood’s hospitality experiences.
The hotel will boast spectacular panoramic views of the Hollywood Hills on one side and the Sunset Strip and downtown Los Angeles on the other. In addition to magnificent views, the 257 rooms, including 20 expansive suites, will include sitting areas that can be used to work, rest, or play. Many of the guest rooms have been designed with a glass-enclosed sunroom that overlooks Sunset Boulevard.
“We are pleased to announce that the first Andaz hotel in North America will be in a city as exciting and vibrant as West Hollywood,” said Mark Hoplamazian, president and chief executive officer of Global Hyatt Corporation. “Offering warm, genuine, and relaxed hotel experience, Andaz West Hollywood will provide guests with a cultural playground in which to immerse themselves in the colorful lifestyle of the neighborhood.”
Thoughtful and uncomplicated in style, Andaz West Hollywood will incorporate eco-conscious operational and design elements, with features such as special coating on the sunroom windows, which reduce solar heat gain and bring in more natural light, as well as wood flooring that has been harvested under regional environmental guidelines using sustainable forestry practices.
As was the case with Andaz Liverpool Street in London, Andaz West Hollywood will support a network of local creative personalities from around its neighborhood. This creative community will be called upon to deliver unique and real experiences for guests in art, film, music, fashion and design.