Hotel du Pont in
Wilmington, DE, has selected TravelCLICK to provide a comprehensive
distribution and marketing solution, including central reservations, market
intelligence, Internet marketing services and travel agent advertising.The
217-room independent hotel selected TravelCLICK because it wanted a single
source for its online marketing, with applications designed to work
together to sell more rooms through the most profitable channels.
  Hotel du Pont, a recipient of the AAA Four Diamond Award for 21
consecutive years, is using the iHotelier central reservations system to
manage and grow website reservations; TravelCLICK’s market intelligence
tool, Hotelligence, to benchmark bookings performance against competitors;
a suite of hotel Internet marketing services, including pay-per-click
advertising and search engine optimization, to increase search visibility
and online bookings; and TravelCLICK’s Travel Agent Targeted Advertising,
to influence travel agents using the GDS at their point of sale.
  “Our mission is always to create a memorable guest experience, and
TravelCLICK understands that,” said Patrick Hall, General Manager at Hotel
du Pont. “The iHotelier CRS, with its user-friendly booking engine, allows
consumers to navigate effortlessly through room types, photographs and
descriptions to create a truly customized stay based on their unique
preferences. The combination of iHotelier with TravelCLICK’s market
intelligence, Internet marketing services and travel agent advertising
gives us a comprehensive solution that will help ensure higher online
conversion rates as well as steady reservation growth from all online
channels.”
  The iHotelier central reservation system, with its award-winning
single-screen booking engine, iStay, provides a virtual hotel storefront
that merchandises Hotel du Pont and delivers a dynamic user-driven shopping
and booking experience. iHotelier allows the property to display inventory
and room rates in real time, promote the hotel’s unique features and
amenities, and capture incremental revenue through the merchandising of
packages and add-ons. TravelCLICK’s Internet marketing services further
expand Hotel du Pont’s reach. Pay-per-click advertising boosts web traffic
and bookings, while search engine optimization enhances the hotel’s online
presence.
  Hotel du Pont also uses Hotelligence, TravelCLICK’s robust market
intelligence tool that measures hotel bookings from major Internet sites
and 98 percent of travel agents worldwide utilizing the GDS, to identify
how it is performing in relation to the competition and plan the timing of
revenue management strategies and marketing promotions. TravelCLICK’s
Travel Agent Targeted Advertising enables the property to gain a global
presence and capture the attention of travel agents at the point of sale.
  “Hotel du Pont is recognized around the world for its flawless guest
service and attention to detail,” said Christopher Rockett, Executive Vice
President—Americas at TravelCLICK. “That philosophy is reflected in the
hotel’s investment in technology that enhances the guest experience,
beginning online. TravelCLICK’s comprehensive suite of solutions is a
perfect fit for independent properties like Hotel du Pont that want to
build brand identity, gain a competitive advantage and achieve solid
revenue growth.”
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