aloft brand heads for Bay Harbor

Starwood and its new lifestyle brand, aloft hotels have announced a deal with a subsidiary of Martin W. Taplin & Associates to develop an aloft hotel in Bay Harbor Islands, Florida.aloft Bay Harbor, located at 1177 Kane Concourse, is just blocks from shopping mecca Bal Harbour Shops and offers a refreshing alternative to the current lodging options in Bay Harbor Islands. The 135-room hotel is part of a mixed-use project, featuring office and retail space, restaurants, and residential units. Construction is expected to begin in late 2007.

“aloft is infused with the DNA of W to create a new destination sensation, conceived in response to a mega-mundane marketplace,” said Ross Klein, President, Starwood Luxury Brand Group and aloft hotels. “aloft brings style and atmosphere to a segment of the industry that has been anything but fashionable, offering guests a fun way to play and stay.”

“We are excited to be working with Starwood on this venture and feel the development of this property will aid in the revitalization of the Bay Harbor area and fill the void of a less expensive yet stylish hotel segment that is not currently being catered to,” said Neil Sazant, Principal of Martin W. Taplin & Associates. “We are actively seeking other attractive sites and intend to expand our ownership of aloft hotels as part of our growth strategy.”