Choice shows AAA appreciation

10th Apr 2006

Two hundred volunteers. One thousand
offices. Nearly 8,600 agents, counselors and managers in the U.S. And 10,000
kits of materials distributed.Those were the numbers when the week was complete.

From March 13-17, Choice field associates and franchisees hosted AAA
Appreciation Week by hitting the road to say “thank you” to AAA agents and
counselors for generating more than $200 million of revenue for Choice in

        “The AAA Appreciation Week program was undeniably a success,”
said Caroline Racine, director, intermediary marketing and worldwide sales.
“The AAA offices and headquarter clubs were extremely positive about our
visits, and agents and counselors seemed to appreciate our ‘thank you’ gift
and gas card booking incentives.”

AAA Appreciation Week objectives included strengthening AAA agents’ loyalty
to Choice with a ‘thank you’ gift of discounted rates for a stay at a Choice
hotel between March 17 and May 15; increasing business from AAA agents by
promoting the spring promotions for the economy and midscale brands; and
driving incremental business during competitive spring season with
customized agent and counselor booking incentives.



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