In line with its aggressive promotional and marketing agenda to attract more visitors and create better awareness about the dynamic destination, the Dubai Department of Tourism and Commerce Marketing has launched a first-ever comprehensive Interactive CD-ROM Guide on Dubai.The authoritative and comprehensive CD-ROM guide in English language - Discover Dubai - joined the bouquet of all-appealing promotional material that includes the award-winning 12-minute DVD film, Dubai Welcome to 21st Century Arabia.
The CD-ROM guide comes close on the heels of the launch of ‘Dubai Heart’ promotional campaign that sees residents and visitors re-endorsing Dubai’s growing stature as an ideal business, leisure and lifestyle destination.
The CD-ROM guide was released by the DTCM Director Operations and Marketing, Mr. Mohammed Khamis bin Hareb, at the Arabian Travel Market (ATM-2005) in Dubai World Trade Centre (DWTC).
Being held from May 3 to 6, the 12th edition of the Middle East’s premium travel trade gathering is being utilized by the department to promote Dubai through a 623 square metre stand -20% bigger than the previous year - shared by 99 co-participants.
Using interactive technology and video content, the guide covered every aspect of Dubai - weather, accommodation, things to do, transport, shopping, business, history and evolution of Dubai, restaurants and events.
The CD-Rom opens with a video highlighting Dubai’s key features with music and then allows the user to navigate easily throughout the different sections.
Mr. bin Hareb said: ‘The CD-ROM guide is another tool that the department has chosen to promote Dubai among tourists, investors and travel trade professionals as an ideal year-round destination for business, leisure and investment. It is going to be a very effective product in terms of bringing the best of Dubai through video, music and text.’
The DTCM Manager Media and Advertising, Mr. Ahmed Al Tunaiji, said: ‘Discover Dubai is the first project of its kind designed to take the department’s highly-orchestrated promotional drive to new heights. The CD-ROM guide is easy to use without the need for an Internet connection or a high computer operating system. We are confident that it will become another popular promotional product with a short time.’
About 40,000 copies of the CD-ROM guide will be distributed free of cost through the DTCM’s network of 14 Overseas Representative offices, travel trade exhibitions and road shows in addition to being made available at the DTCM Head Office in Dubai.