Grupo Mexicana Unveils New Airline

Grupo Mexicana de Aviacion
announced today a new airline concept which will revolutionize air travel
in Mexico. The new airline, named Click Mexicana, headed by Isaac Volin
Bolok, is a company part of Grupo Mexicana and will have the
infrastructure support offered by Mexicana de Aviacion.The name Click, is the result of a study carried out by Landor, a renowned
worldwide firm specializing in branding - brand positioning. The word
Click is easy to pronounce in any language, it communicates speed and
technology and refers to the sales channel in which we will offer our best
rates, Click’s own website.

Click Mexicana will operate 10 Fokker airplanes, with a configuration of
100 seats, with 35 inches of space between rows, placing it as one of the
most comfortable in the industry. These modern airplanes will integrate to
the fleet gradually between July and December this year.

The new airline will offer flights to some cities served by Mexicana de
Aviacion, with the same frequency and service quality. At first, it will
operate nine national destinations in round trips from Mexico City to
Saltillo, Nuevo Laredo, San Luis Potosi, Oaxaca, Zihuatanejo, Huatulco,
Tuxtla Gutierrez, Villahermosa and Merida.

The announcement was issued during the XXX Tianguis Turistico trade event,
being held in this port city. Emilio Romano, CEO of Grupo Mexicana de
Aviacion stated, “We are very pleased to present a new low cost airline
concept, unprecedented in our country, which will offer accessible and
competitive rates to a greater number of clients. We are sure we will
significantly increase the volume of clients who will have the opportunity
to travel by air, efficiently and with quality services.”

Isaac Volin, CEO of Click Mexicana, said, “This is a very interesting
challenge, as it revolutionizes the concept of flying in Mexico, by making
it easier for a greater number of people to travel on modern, reliable and
comfortable airplanes.”
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