Four Points by Sheraton Debuts in China

12th Jan 2005

Starwood Hotels & Resorts Worldwide, Inc. has opened its first mid-priced property in China with the opening of the Four Points by Sheraton Shenzhen marking the debut of the Four Points by Sheraton brand in China. Developed and owned by CAFU Investment (Shenzhen) Company and managed by Starwood, the Four Points by Sheraton Shenzhen is part of Phase I of “Cafu Square”, a mixed-use complex consisting of residential apartments and a multi-story retail mall scheduled for completion in 2005. Phase II of Cafu Square, to be completed later this year, will introduce additional guestrooms with dedicated executive floors, a designated executive lounge and personalized check-in service.
The Four Points by Sheraton Shenzhen features 278 contemporary guestrooms including 21 spacious suites. The suites are furnished with the brand’s signature Four Points by Sheraton Four Comfort Bed(SM), three telephones with dual lines and high-speed Internet access. The hotel also offers an outdoor pool and a state-of-the-art fitness center.

“We are thrilled about the opening of the first Four Points by Sheraton hotel in China,” said Miguel Ko, President, Starwood Asia-Pacific. “This new property will undoubtedly raise the international standard of the upper tier segment of mid-scale hotels in the southern region of China and in the immediate market of Shenzhen.”

Shenzhen is situated in the southern coastal area of Guangdong province, approximately 100 miles from Guangzhou and just 20 miles from Hong Kong. As one of the first economic zones and a major industrial and export base for China, Shenzhen is commonly referred by economists as a “boomtown” and serves as the southern gateway to mainland China attracting both corporate travelers and leisure visitors with its unique theme parks, varied carnivals and activities. Other Four Points by Sheraton hotels in Asia-Pacific are found in Chung Ho, Taiwan; Geelong, Port Macquarie and Sydney in Australia.

Showcasing their creative and innovative culinary selections, Four Points by Sheraton Shenzhen is set to overwhelm the senses with a comprehensive range of cuisine in its six dining and entertaining venues - Panash, Taste, China Spice, Out on Six, The Lounge and Taste Cafe & Deli. All the outlets are wireless, enabling guests to stay connected all the time.

Highlighting its unique dining concepts are “Panash”, the first Pan-Asian dining concept restaurant in Shenzhen presenting a blend of authentic flavors and favorites from Japan and the Southeast Asia region of Malaysia, Singapore and Thailand. Another highlight is “Taste”, the international restaurant that will invigorate the senses with live cooking stations positioned throughout the restaurant and cooking theatrics, courtesy of the hotel’s chefs de cuisine. The other outlets will be launched in mid-2005. Also launching in mid-2005, will be over 8,600 square feet of wireless meeting and banquet facilities with state-of-the-art audiovisual equipment.


Four Points by Sheraton, with more than 136 properties in 17 countries, is owned by Starwood Hotels & Resorts Worldwide, Inc. and is consistently rated as a top performer in the mid-priced category by Business Travel News’ “Annual U.S. Hotel Chain Survey.” Four Points by Sheraton hotels are located at airports, in mid-sized cities, urban locations, leisure destinations, and business and commercial centers catering to business and leisure travelers as well as meeting planners seeking a quality, mid-priced and value-oriented product. In addition to the high-speed Internet access services, key features include an on-premise restaurant serving cooked-to-order breakfast, complimentary bottled water, room service with a 30-minute delivery guarantee, swimming pools, fitness facilities, business services and meeting space with catering facilities.


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