Air Jam calls for strong partnerships in Caribbean

Air Jamaica says strong partnerships with all of its Caribbean destinations will help sustain the recent rebound in travel to the Caribbean.
Referring to Air Jamaica’s co-sponsorship of last week’s successful St. Lucia “Media Marketplace” in New York City, the carrier’s senior vice president of marketing and sales, Michael Going, said Air Jamaica places high importance on its relationship with its “Caribbean cousins” and partnering on projects to raise destination awareness will be critical in 2004.

“For the past few years, it has not been business as usual in the travel and tourism industry so we must continue to build stronger alliances to ensure that our scheduled services remain strong and tourism receipts in all island nations grow from strength to strength,” said Going.