Elemis has announced the appointment of Peigin Smyth as the new Regional Business Manager for Ireland.

As part of Elemiså’ international sales team, Peiginå‘s new role will be to build the Elemis profile in Ireland, raise strong brand awareness, manage continuing training demands, whilst overseeing and developing new and existing business.

With increasing numbers of Elemis spas and salons, Elemis is now in an excellent position to be able to offer local, comprehensive training to its Irish clientele. Peigin will be tasked with its application and organisation. 

Ireland has a growing spa market and offers superb potential for the future. With a genuine passion for the Elemis brand, Peigin is in a fantastic position to make a real contribution to Elemis’ growth.

Peigin initially trained as a teacher in Ireland, before moving into beauty therapy and studying at Bronwyn Conroy in Dublin until 1997. After completing her training, Peigin travelled the world with Steiner Leisure, on board six star exclusive vessels, before progressing to spa management. Peigin then returned to Ireland to set up The Spa at Adare Manor in Limerick as Spa Director. This prestigious hotel and spa then went on to be voted European Resort of the Year 2002 by Conde Nast Traveller.

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