Accor has strengthened its digital strategy with a new, free and innovative iPad app that allows business travelers to create their own interactive, customised business travel planner. In 30 international metropolis, ranging from New York to Paris and Shanghai, Away on business by Accor allows travelers to book stays in Accor hotels, manage their schedules and use a wide range of additional services so they can combine business obligations with leisure activities.

Away on business by Accor liberates business travelers from material constraints, providing a wide range of tools and advice to help them optimise their schedules and enjoy the benefits of tips and suggestions on what to do in town. Functions include the local weather forecast, a travel expense management device, Linkedin contacts in the vicinity, a landmark map and a geolocation service.

“Our guests are super-connected at home, at work and when they travel. We are responding to this growing consumer trend by implementing innovative solutions at every stage of our guest experience. Our new Away On Business by Accor iPad app offers a high added value service for business travelers that are extremely connected and one of our key target clientele. In this way we are enhancing our relations with our guests by enriching the hotel experience offered by our brands and on our websites,” explains Grégoire Champetier, Accor Global Chief Marketing & Distribution Officer.

“Travelers’ needs are evolving. The frontiers between work and private life are becoming blurred. That’s what this application is all about. Away On Business by Accor is an all-in-one solution that makes business travel simpler and more user-friendly,” says Mathieu Saccharin, Accor Mobile Director.

This application, the first of its kind in the hospitality sector, forms an integral part of Accor’s 360 degree digital ecosystem. Accor has made its presence on the Internet and in the new media the spearhead of its distribution strategy with a focus on its website Accorhotels.com, its mobile applications and its growing influence on the social networks.