The 7th UNWTO Global Conference on Wine Tourism, set to take place in La Rioja, Spain, from November 22-24, 2023, will focus on the future of sustainable wine tourism. Co-organized by UNWTO, the Government of La Rioja, and the Ministry of Industry, Trade and Tourism of Spain, the conference will address key themes such as innovation in blending tradition and technology, skills development, the role of data in shaping wine tourism, governance and partnerships, sustainability, and rural development.