From climate pressures to uneven visitor flows, destinations face unique challenges—but share one powerful solution: data. After working with tourism organizations in South Africa, Seville, and Helsinki, The Data Appeal Company (part of Almawave Group) has identified a set of practices that help turn insights into meaningful action. These approaches are helping local leaders manage tourism more sustainably, foster alignment with communities, and plan confidently in today’s volatile global landscape.

Rotana, one of the region’s leading hotel management companies, has launched its fully reimagined rotana.com, elevating the guest booking experience through AI-driven journeys and mobile-first design. This transformation is part of Rotana’s broader digital strategy aimed at strengthening direct booking channels and deepening guest engagement through data-driven insight.

Step into a new era of travel planning, where stress is replaced by AI-powered foresight. Trip.com introduces Trip.Planner, a revolutionary one-stop travel planning hub, powered by AI to transform complex itineraries into effortless, personalised journeys.

Alaska Airlines and T-Mobile – both Pacific Northwest-based leaders in innovation – are setting a new standard in inflight connectivity, delivering ultra-fast Wi-Fi, free for Atmos™ Rewards members everywhere the airline flies. To bring this next-level experience to life, Alaska is proud to name T-Mobile as its presenting partner for this new, free benefit to guests. Guests will experience one of the most advanced inflight connectivity networks in the industry. T-Mobile customers will enjoy exclusive benefits to enhance their inflight experience, including a seamless, ad-free Wi-Fi log-on - with more to be announced later this year.

Cheap Fun Things To Do is excited to announce the launch of Fun Finder, a cutting-edge platform designed to help users discover a wide array of cheap activities, concerts, and festivals happening around the world. This innovative tool aims to centralize event discovery, making it easier than ever for people to find and enjoy experiences that enrich their lives. Fun Finder empowers users to explore both local hidden gems and major international events, ensuring there's always something new and exciting to discover.

Yesterday marked the official launch of Agentic Hospitality, a transformative new force that is redefining hotel distribution with its infrastructure-level AI deployment, empowering hotels and resorts to reclaim the guest journey––that was long dominated by Online Travel Agencies (OTAs)––and drive visibility and direct bookings. In collaboration with Google for Startups Cloud Program, Agentic Hospitality is tackling the evolving digital landscape head-on and enabling hotels to become discoverable and competitive on the increasingly dominant AI-native surfaces that are rapidly reshaping how consumers search and book travel. "Structured markup using Agentic Hospitality’s Schema Adapter and AgentSite is a game-changer,” said Seliece Womble, Director of Marketing, The Houstonian Hotel, Club & Spa. “By making our content machine readable and AI ready, we’ve been able to secure direct visibility in channels once dominated by intermediaries. From 2019 to 2025 (piloted under Brewer Digital and going to market today as Agentic Hospitality), our direct website bookings grew 91%—a recovery and growth story that proves structured data is no longer optional, it’s the backbone of hospitality distribution.”