Hyatt unveils new hotel concept
Hyatt has unveiled a new hotel concept at 53 of its properties in 16 states, which targets the extended-stay segment and aims to help guests feel connected, welcome, and at home.
38 Hyatt Summerfield Suites and 15 Hotel Sierra properties have undergone official name and signage changes to HYATT House.
“The name and signage changes that took place at all HYATT house properties this month represent a significant step forward in our goal to redefine the extended-stay segment,” said Gary Dollens, global head of franchise and select brands for Hyatt. “We are excited to officially welcome HYATT house into our portfolio of brands and look forward to introducing new innovations and services to guests throughout the coming months that will raise their expectations on hotel living.”
Guests staying at HYATT house will be welcomed with signature brand services and amenities, including: Knowledgeable House Hosts to acquaint guests with the hotel and local neighbourhood, Spacious studios, one and two-bedroom Kitchen Suites or Traditional guestrooms featuring a fully-equipped kitchen and open and welcoming Lounge where guests can relax, gather and socialize.
Other signature features will include free high speed internet access, dry cleaning services, an indoor and outdoor pool and a pet friendly policy.
The name HYATT house was selected through extensive research as an identifier that signals a residential, welcoming, personal and hospitable experience. HYATT house also has historical significance as the name of the first Hyatt hotel, which opened in 1957.
The new logo, an iconic “H” with a curved square flag in a bold blue hue, was chosen as distinctive in the category but connected to the overall Hyatt brand.
“HYATT house is everything the name represents – a welcoming and warm environment that encourages guests to live like residents,” said Kristine Rose, vice president of select brands for Hyatt. “We want each and every guest who comes through our doors to feel that they can let their real-life routines roll on, even when they’re on the road.”
In addition to its extended-stay hotels currently open in the U.S., Hyatt has additional properties in this segment under development in key markets in North America, the Middle East, and Southwest Asia. All HYATT house properties will undergo service upgrades and remodeling throughout 2012 and beyond that are designed with guests’ everyday needs in mind. For additional information on HYATT house hotels, please visit www.hyatthouse.com.