As ITB Berlin opens, Emirates Palace is presenting its spring and summer holiday packages with the intent of attracting an influx of high-end vacationers to Abu Dhabi.

The property – voted the World’s Leading Meetings & Conference Hotel by the World Travel Awards - will use the event to present its offering to more than 180,000 visitors.

A further 10,000 exhibitors from 180 countries will also be on hand, making ITB a great B2B-Platform to offer opulent services and products.

Janet Abrahams, executive director of marketing and public relations, Emirates Palace, said the hotel’s engagement in the ITB Berlin would contribute to stimulating tourism sector in Abu Dhabi.

She went on to affirm the vital importance of cooperation with the ADTA, the tourism sector regulator, which is striving to promote Abu Dhabi as a destination of choice in Germany, Europe’s largest outbound tourism market.

“The Emirates Palace is always keen to communicate and interact with major travel tour operators and agencies to familiarise them with Abu Dhabi’s historic culture, and wealth of fascinating tourism attractions and landmarks,” she added.

The Emirates Palace team, she continued: “Would hold a series of events and meetings with European and international travel, tourism and hospitality agencies and media partners during the four-day ITB to promote luxury services and products the Emirates Palace offers to global travelers.

“We have a number of special promotions and ITB is the ideal showcase to speak to a global travel audience,” she concluded.

Business-to-Business

During the B2B-Platform for trade visitors, the Emirates Palace team will have an excellent opportunity to meet business partners and to do business.

For the team, ITB Berlin is the perfect place to learn about new trends, concepts and cooperation possibilities and to deepen existing business relations and partnerships.

Abu Dhabi will mount its largest ever pavilion at ITB Berlin, with 53 companies from the emirate demonstrating huge expansion of the destination’s tourism proposition.

Abu Dhabi’s product line up at the pavilion is ten per cent bigger than last year and comprises hotels, transport providers and tour operators.

The powerful promotion comes as Germany ranks fourth in Abu Dhabi’s international hotel guest league with Abu Dhabi Tourism Authority (ADTA) looking to strengthen the destination hold on Europe biggest outbound market.

The Abu Dhabi Tourism Authority was itself recognised by the World Travel Awards as the World’s Leading Tourist Board in 2010.