VisitBritain has today announced that tourism businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme can now be automatically issued with the international ‘Safe Travels’ stamp from the World Travel & Tourism Council (WTTC).

The scheme, launched last year by VisitEngland in partnership with the tourism boards of Northern Ireland, Scotland and Wales, has been recognised by the WTTC as meeting its international global standardised health and hygiene protocols and for its role in supporting the recovery of the UK tourism sector.

The WTTC stamp enables travellers to recognise destinations around the world which have adopted global standardised protocols - so they can experience ‘Safe Travels.’

VisitBritain is coordinating the Safe Travels stamp issue in the UK, on behalf of the WTTC, for businesses its scheme, with those who welcome international visitors particularly encouraged to apply.

VisitBritain chief executive, Sally Balcombe, said: “We are delighted that businesses certified to We’re Good To Go can also automatically register for the WTTC’s global Safe
Travels stamp, recognising the standard of protocols and processes we have in place in the UK.

“This is also testament to the hard work and commitment of tens of thousands of businesses right across the country who have adapted and innovated to safely meet new ways of working and are already ‘good to go’.

“This international stamp sitting alongside our We’re Good To Go mark also serves to reinforce that ‘ring of confidence’ for visitors that UK tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions can be lifted.

“Our priority is to support the industry through crisis to recovery and beyond and this is a timely boost for businesses as well as for future inbound visitors, reassuring them that they can plan their trips to the UK with confidence, once we can travel again, and have a great experience when they get here.”

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