Visitbritain News
VisitBritain research highlights importance of Premier League to UK tourism
New research from VisitBritain shows the power of the Premier League in driving inbound tourism among overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years.
VisitBritain launches digital campaign with Scandinavian Airlines
The £150,000 campaign will run for five weeks in Denmark, Norway and Sweden, to promote travel to Britain and drive visitor growth in and beyond central London.
VisitBritain signs experiences-led partnership with Airbnb
The £500,000 match-funded partnership will work with businesses and destinations to promote local experiences to domestic and international visitors, and grow and broaden the range of experiences available.
UK hospitality sector looks forward to Chinese New Year boost
VisitBritain is expecting 483,000 visits from China in 2019, up 43 per cent on 2017, with Chinese visitors expected to spend more than £1 billion this year, up 50 per cent, moving it well into the UK’s top ten markets.
UK tourism expects boost from growing Japanese visitor numbers
Japanese tourism to the UK is expected to grow this year to its highest level since 2007, as the two countries continue to strengthen economic and cultural ties.
UK tourism expects bumper Christmas
Forward flight bookings to the UK overall are showing a rise of nine between Sunday, December 23rd and Saturday, January 5th compared to the same period last year.
VisitBritain signs MICE partnership with Eurostar and Virgin Trains
VisitBritain has welcomed a new Eurostar and Virgin Trains partnership to offer a united travel service for the meetings, incentives, conferences and exhibitions market, to drive growth in international business events to the UK.
Thanksgiving drives United States tourism to UK
The UK could look forward to a rise in visitors from the United States during Thanksgiving week with flight bookings showing a rise of 20 per cent compared to the same period in 2017.
Hospitality investment is paying dividends says VisitBritian
New figures from VisitBritian suggest visitors to the UK spent more than £1 billion last year as a result of activity by the national tourism agency.
VisitBritain to host ExploreGB in Harrogate
ExploreGB is a trade-focused event with hundreds of international buyers from countries across the globe meeting travel trade suppliers from the UK to do business.
UK sees strong growth in overseas arrivals for 2017
The UK saw strong growth in 2017 from a mix of overseas visitor markets including China, Australia, the Gulf Cooperation Council, India and the US, underpinning a record year for inbound tourism.
Social Travel Summit to return this September
Belfast will be in the social media spotlight later this year as more than 50 of the world’s top travel influencers and tourism industry leaders gather in the city for a two-day summit focused on travel marketing.