VisitBritain has announced deputy chief executive Patricia Yates is stepping up to the top job. The interim appointment comes as current chief, Sally Balcombe, steps down from April 8th.
Prime minister, Boris Johnson, has called on international tourists to visit the UK and enjoy the sights and sounds of “one of the most open countries in Europe”.
Sally Balcombe, who has been chief executive, first of VisitBritain then of VisitBritain and VisitEngland, for more than seven years, is leaving the national tourism agency to pursue new opportunities.
VisitBritain has announced a new fund available to destination management companies and inbound tour operators to support in building back demand for Britain.
Britain as a visitor destination will be in the global media spotlight with the G7 Summit in Cornwall fast approaching and VisitBritain is taking the opportunity to inspire future travel.
VisitBritain has forecast a total of £6.2 billion will be spent on inbound tourism into the UK this year, less than a quarter of the £28.4 billion seen in 2019.
Businesses in the UK registered to the ‘We’re Good To Go’ scheme can now be automatically issued with the international ‘Safe Travels’ stamp from the World Travel & Tourism Council.
The body predicts a gradual increase in the value of inbound tourism during January to March next year, with a step-change heading into Easter and the spring.
ExploreGB Virtual, taking place in March, will invite international buyers to connect online with travel trade suppliers from across the UK to do business and boost bookings.
Putting the train back at the heart of business travel is the aim of three UK rail operators who are backing a new customer confidence scheme by VisitBritain.
The 2018-19 accounts of the British Tourist Authority, also known as VisitBritain and VisitEngland, have received a qualified opinion from the comptroller and auditor general of the National Audit Office, Gareth Davies.
VisitBritain has announced that its flagship annual meetings, incentives, conferences and exhibitions event, MeetGB, will this year be run as a virtual educational event.