New research from VisitBritain shows the power of the Premier League in driving inbound tourism among overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years.
The £500,000 match-funded partnership will work with businesses and destinations to promote local experiences to domestic and international visitors, and grow and broaden the range of experiences available.
VisitBritain is expecting 483,000 visits from China in 2019, up 43 per cent on 2017, with Chinese visitors expected to spend more than £1 billion this year, up 50 per cent, moving it well into the UK’s top ten markets.
VisitBritain has welcomed a new Eurostar and Virgin Trains partnership to offer a united travel service for the meetings, incentives, conferences and exhibitions market, to drive growth in international business events to the UK.
Belfast will be in the social media spotlight later this year as more than 50 of the world’s top travel influencers and tourism industry leaders gather in the city for a two-day summit focused on travel marketing.