Singapore Tourism Board and TripAdvisor have launched the ‘Live Like A Local’ hub, supported by leading media agency, MEC.

The hub is a customised microsite hosted on TripAdvisor that takes travellers off the beaten path with things to see and do, eat and drink in Singapore.

In curating the Live Like A Local hub, TripAdvisor has for the first time worked with a National Tourism Organisation, and incorporated user reviews together with recommendations from TripAdvisor local experts.

The sections on popular Singapore neighbourhoods such as Tiong Bahru and Joo Chiat have specially curated content for travellers to find out more about these bustling areas and experience them like a local.

“With over 225 million reviews and opinions covering 4.9 million accommodations, restaurants and attractions around the world, TripAdvisor is well positioned to provide useful travel advice to help travellers research, plan and book their travel,” said Cindy Tan, vice president APAC at TripAdvisor.”

From quirky Singapore souvenirs and local independent brands to the swimming pool in Changi Airport, the Live Like A Local hub’s inspirational and engaging stories and content will thus help lesser known yet interesting establishments and activities in Singapore to be discovered.

TripAdvisor will also hold targeted masterclasses for the establishments featured on Live Like A Local, aimed at helping these businesses harness the benefits of online reviews.

“The Live Like A Local hub showcases our city through the eyes of locals and travellers.

“Their unique insights and ideas will empower fellow travellers to personalise their itineraries and inspire new visitors to experience a more authentic side of Singapore,” said Lim Shoo Ling, deputy director, Singapore Tourism Board.