TripAdvisor has revealed more than 50,000 accommodations have upgraded to TripAdvisor Business Listings to take advantage of a suite of advanced marketing services and generate more business online.
Since the product first became available in 2010, a growing number of hotel companies and brands around the world have added a Business Listing to their TripAdvisor page to drive more bookings and gain more visibility through the product’s powerful Special Offers and Mobile Upgrade features.
These include Best Western, InterContinental Hotels Group, Melia Hotels International and Wyndham Hotel Group – as well as thousands of independent hoteliers.
Globally, there has been a more than 40 per cent year-on-year increase in the hotel industry’s adoption of Business Listings, and according to a recent Forrester Consulting Total Economic Impact study entitled The Total Economic Impact of TripAdvisor’s Business Listings, some partners have converted up to $64 in incremental bookings through the product for every dollar spent.
“TripAdvisor’s recent Business Listings and Partnerships milestones are evidence that a growing number of hoteliers and other travel brands around the world are embracing TripAdvisor, its content and services,” said Christine Petersen, president of TripAdvisor for Business.
“A strong online presence is vital for accommodation businesses today.
“We’re seeing more and more brands adopt TripAdvisor Business Listings because it’s a nimble solution that helps accommodations upgrade their online and mobile presence, and we are continually innovating to help them maintain a competitive edge.”