Travelport signs three airlines to air merchandising platform

Travelport signs three airlines to air merchandising platform

Travelport has signed on three additional airlines which are now live with its air merchandising technology.

New partnerships include Air Tahiti Nui, a full-service carrier with an international route network of 6 destinations across the Pacific region; Fly Corporate, a Hahn Air Systems partner airline, operating flights from Brisbane to regional New South Wales; and Regional Express, Australia’s largest independent regional airline operating 1,500 weekly flights to 58 destinations in Australia.

The three carriers now add to the growing list of airlines in the Pacific region leveraging Travelport Rich Content and Branding technology to enhance how their product and offerings are communicated to travel agents.

Travelport Rich Content and Branding allows airlines to more effectively display their range of products by displaying their branded fares and ancillaries on travel agents’ screens, in line with how airlines sell on their own websites.

This includes rich graphical imagery and detailed product descriptions, optional or ancillary products for sale and the “bundles” offered in each of their fare families.

The latest enhancement of Rich Content and Branding now enables airlines to deliver tailored offerings to specific travel agencies in targeted geographic regions.

Damian Hickey, vice president, Asia Pacific, Travelport, commented: “We are delighted that Air Tahiti Nui, Fly Corporate and Regional Express are now leveraging Travelport’s merchandising technology to enhance the travel agent’s selling experience.

“We look forward to helping these carriers grow their brand across the globe.”
Approximately 170 airlines are now live with Travelport Rich Content and Branding, including key carriers in the Pacific region such as Air New Zealand, Virgin Australia, Fiji Airways and Solomon Airlines.