Small Luxury Hotels of the World has confirmed a new structure for the company.
This restructure allows for a £12 million investment over the next five years into the luxury brand by the owners of the management company and makes member hotels shareholders in Small Luxury Hotels of the World Limited.
Previously operated as a mutual company, the restructure was voted for on Monday by 100 per cent of the hotels who voted.
The corresponding investment will enable chief executive Filip Boyen to drive the brand forward in today’s increasingly competitive landscape to execute large scale Initiatives laid out in SLH’s ambitious five-year plan.
Boyen said: “This restructure comes as fantastic news to Small Luxury Hotels of The World and its members.
“We’ve already made great strides with our strategic plan by investing in our most expensive brand campaign to the tune of $1 million.
“The £12 million investment will enable us to further drive our newly improved quality assurance programme; refresh our loyalty offering and advance our technology and distribution systems.
“The future is optimistic for SLH and with this in place we will be better placed to provide a quality service to our member hotels, guests and the travel trade”.
As a result of the restructure, the management company now jointly owns SLH with the hotels.
SLH celebrated its 25th anniversary in 2015 and has grown from a collection of 70 hotels in 11 countries to over 520 hotels in more than 80 countries.
This year a record 21 new hotels has been added to its portfolio including Keemala in Phuket and Althoff Villa Belrose in Saint –Tropez.
Breaking Travel News caught up with Small Luxury Hotels chief executive Boyen at Arabian Travel Market. Take a look below: