Germany’s biggest car rental company Sixt has started implementing its plans to create a franchise network in the USA. The company will not only continue expanding Sixt’s own system of rental stations, but it now wants to acquire franchise partners in different states step by step so it can increase the pace of expansion in the car rental market in the USA, and reinforce the positioning of the Sixt brand. This step is part of its international expansion strategy, currently the focus of much of the company’s activities.
Over 100 potential franchisees have already contacted Sixt in the USA. They come from almost every state in the country with a clear geographical focus on economically important areas and prime tourist destinations. It´s possible that the first independent car rental companies with their own car fleets and with services which attain the requisite levels could start as Sixt franchisees before the end of this year.
Erich Sixt, CEO of Sixt AG: “For many years now, cooperating with local franchise partners has been a cornerstone in our expansion overseas. Establishing a franchise network in the hugely important US market plays a key role in these plans. Due to our successful progress in the USA and the tremendous interest shown by potential franchisees we are able to start pursuing this strategic objective only one year after making our debut in the US market. Sixt has quickly made a name for itself in the USA.”
Craig A. Olson, Vice President Sixt Franchise USA: “Independent car rental companies and growth-minded local entrepreneurs now have a unique opportunity to join the internationally successful Sixt Franchise system early in our drive to expand in the USA. By working with Sixt, they will be able to grow quickly as our company makes progress.”
Sixt started expanding in the USA in the spring of 2011 when it opened its first rental office in Florida. The company now has five rental offices throughout the state: they are located in Miami (2), Fort Lauderdale, West Palm Beach and Orlando. During the course of 2012, Sixt has established further important bases for its business in Atlanta (Georgia) and Phoenix (Arizona), both of which are key transport hubs in the USA.